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t plus drinks

Vitamin tea startup t plus drinks announce nationwide listing with health store Holland and Barrett

28 February 2017 14:45

FOR IMMEDIATE RELEASE

vitamin enriched tea company, t plus drinks has won its first nationwide listing with the Holland and Barrett health store chain.

t plus drinks have signed a first major deal with Holland and Barrett to be stocked in 729 stores nationwide from late February. The UK’s first range of vitamin enriched teas, t plus, blend functional herbs, green tea, 50% RDA daily essential vitamins and natural fruit flavours to create the most nutrient dense range of hot drinks available for a new generation of health conscious consumers. t plus is the only tea brand to contain EU approved health claims on pack, designed to make the most functional range available.

Having launched from founder James’ bedroom just over a year and a half ago, t plus has grown rapidly in that time to win national startup awards, great taste awards and strong listings with retailers such as Ocado, Wholefoods, Steamer trading and over 100 independent stores throughout the UK and 5 European countries. Holland & Barrett mark the first nationwide listing ahead of what promises to be a big year ahead for the startup.

The multi vitamin range consists of 4 new drinks
t + boost -  An energy boosting blend of green tea, yerba mate, ginseng and 50% RDA in 8 energy unlocking B vitamins, with natural raspberry & pomegranate flavourings. 

t + detox - A cleansing blend of green tea, milk thistle, dandelion root and added C and B vitamins, all wrapped around natural apple & blackcurrant flavourings to give a clean, refreshing tea.

t + immunitea - An immune boosting blend of green tea, echinacea, ginseng and 50% RDA Vitamin C per serving, in a natural orange & blueberry flavoured tea. 

t + multea - An all round nutritious blend of green tea, rosemary, cardamom, spearmint and high in 9 daily essential vitamins. This is all combined with a natural lemon & peach flavoured tea.

t plus drinks was created with the intention to create a nutrient dense drinks that not only tastes good but also does good. £0.10 from every box sold is donated to the charity Vitamin Angels who distribute essential vitamins to vulnerable women and children across the world.

t plus drinks was invented by husband and wife duo James and Jade Dawson who wanted to create something new in the world of healthy hot drinks. James said, “We’re so happy to have a listing with Holland and Barrett. We set out to create something truly unique and innovative in the world of hot drinks and have tried to make something that will resonate with the new generation of health conscious consumers. As the premium high street health retailer, Holland and Barrett has always been our number 1 target on creating the brand and we’re confident that with their help, we can truly create something new in the hot beverage category and are excited for what’s in store for 2017!”.

*Ends*

About the brand / notes to the editor
t
plus is the brainchild of tea lover and entrepreneur James Dawson. His aim was to create a new range of ‘smarter tea’ that brings a new category of healthy, functional and great tasting drinks to the UK.


Each box of t plus contains 15x tea bags and has a RRP of £3.69.


t plus is available to purchase online at tplusdrinks.com and ocado and from over 100 selected health stores nationwide including Wholefoods and now 729 Holland and Barrett stores.


Contact details:

All enquiries- jdawson@tplusdrinks.com
Call: 07948 571 391 Social Media- Facebook: tplusdrinks Twitter: @tplusdrinks Instagram: tplusdrinks


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Press Contacts

James Dawson

Founder

Email: jdawson@tplusdrinks.com


About t plus drinks

The UK's first range of vitamin enriched super green teas!
We blend green tea with vitamins, herbs & fruit to create an all new range of functional, healthy & great tasting teas. Designed to make the world of tea, a little smarter!

www.tplusdrinks.com

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