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Tony Robinson OBE

"Call for a ceasefire" on global #MicroBizMattersDay January 8 2016

19 October 2015 20:15


The annual, global #MicroBizMattersDay, where micro (0-9 employees) enterprise owners give at least eight minutes to help another, takes place on January 8 2016. In the UK alone, the ONS have announced, there are a record 5.2 million micro businesses, 96% of all, with 4.1 million having no employees. This is a growth of 900,000 micro businesses in the last five years. The co-founders of #MicroBizMattersDay, Tina Boden and Tony Robinson OBE, have called for a day of "collaboration not competition".

Tina Boden said: 'It is a day of Recognition, Action and Learning with over one million micro business owners helping each other on the day. Like this year there will be 8 hours of live broadcasting and streaming and we have over 60 fabulous - famous and not so famous - business owner guests joining us.

It is a great day but it will be so much greater if the major on-line and off-line business membership organisations and large corporations with micro business customers can put aside their rivalries for just one day and promote it as beneficial for all.

Fabulous friends of #MicroBizMattersDay like Penny Power OBE, Tim Campbell MBE and the world's most famous, millionaire plumber, Charlie Mullins OBE are all giving their time free to help the day. So, let your customers and members benefit from their advice."

Tony Robinson OBE added: "Since we launched the global Enterprise Rockers movement in January 2012 and #MicroBizMattersDay in October 2014 we have made it clear that we're not a membership organisation, we're not selling anything to micro enterprise owners and we don't collect contact details. We're completely independent of Governments, our supporters and sponsors. Tina and I fund everything for the day to day running from our own businesses. We have four global campaigns of which the most important are #PayIn30Days and #Indie25ER and we have only one aim which is to build the #PowerOfPlenty through global #MicroBizMattersDay to make business life better for the 95% of businesses that are micro.

Please follow the lead of organisations like Fujitsu, Sage and Aldermore Bank who back the concept of collaboration and the values behind #MicroBizMattersDay. Please promote it to your customers. Follow the lead of our PR Partner - JournoLink, our Media Partner - Start Your Business Magazine and our Studios/Venue Partner - Portobello Business Centre and be willing to collaborate with your competition for just this one day in the year. Follow the lead of Business Zone, IAB, Kaal Network, North Notts BC and hundreds of other membership organisations and allow your members and subscribers to benefit from the recognition, action and learning available, free to all, on the Day."

More details are available at where a #RockingSupporters brochure for #MicroBizMattersDay Jan 8 2016 can be downloaded or email

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Press Contacts

Tony Robinson OBE

Co-founder Enterprise Rockers, Chair Business Advisory Bureau Limited and SFEDI Founder

Tel: 07715 749079


About Tony Robinson OBE

Tony Robinson OBE is known as the Micro Business Champion. He is an authority on micro enterprise and is a professional speaker and writer on this subject. He also writes poetry and fiction with his latest novel (November 2017) being 'Loose Cannon' and his most well known work being the fictional satire 'Freedom from Bosses Forever'.

Tony has also founded and directed a number of social enterprises to improve the quality of learning and support for new enterprise owners. The most famous of these is the SFEDI Group which includes the Institute of Enterprise and Entrepreneurs. The most recent is Enterprise Rockers CIC which promotes the #MicroBizMatters global movement and the annual #MicroBizMatters Day.

Tony is on a never ending tour with his 'Micro is Magic' Conference talk which suggests that for the majority of business owners there is a better way than the American Way to start up, survive and thrive.

In January 2012, Tony Robinson OBE, co-founded the independent, informal, free to join in, no contact details required, #MicroBizMatters Movement. @MicroBizMatters , part of Enterprise Rockers CIC , has one aim and five campaigns.

The aim is to make life better for micro (0-9 employees and up to £2million turnover) enterprise owners around the world and the campaigns are #PayIn30Days; Indie25ER; #NotAnSME; #CallOutTheBizBullies and #MicroBizMatters Day.

Co-founder and co-funder of the Enterprise Rockers, Tina Boden, and Tony spent a year testing the concept and recruiting well known entrepreneurs as Head Roadies and Band Leaders to launch the movement. The movement does no lobbying as it is about micro enterprise helping micro enterprise. The co-founders call this the #PowerOfPlenty.

Since launch they have attracted many Friends of the Enterprise Rockers. These are networks of micro enterprise owners within membership organisations and client/customer groups. Hundreds of thousands of self employed and business owners have been helped by this informal, self help movement.

The success of their campaigns and their film 'What Makes Enterprise Rock?' inspired the co-founders to organise the first global, #MicroBizMattersDay on the third anniversary of the Enterprise Rockers CIC, January 9th 2015. Tony and Tina interviewed business owners and celebrity entrepreneurs and live streamed from Google for Work in London, supported by Sage UK.

The second global #MicroBizMattersDay took place on January 8th 2016 with 8 hours live streaming from Portobello Business Centre. Business owners around the world give 8 minutes to help other business owners and the day was supported by all the major business membership organisations with headline support from ScanSnap (a Fujitsu company), Microsoft and Sage. The day trended on twitter for 5 hours and the target of over one million business owners being involved was exceeded.

The third #MicroBizMattersDay took place on January 13th 2017 with the Main Event Partner being Pimlico Plumbers and International Development Partner being ScanSnap (a Fujitsu Company). Again it was the biggest social media event for business owners and trended on twitter for over 7 hours. The day presents 8 learning hours and is truly a day of Recognition, Action (#IGave13) and Learning.

The fourth #MicroBizMattersDay takes place on 12th January 2018 with the main event and live broadcasting being hosted by XYZ Works - an amazing new co-working and events space on three floors in the heart of Manchester's financial area.

Tony and Tina's famous friends have supported #MicroBizMatters Day throughout and they include Tim Campbell MBE, Sway (Mercury Award winner), Kanya King MBE, Penny Power OBE, Emma Jones MBE, Chris Percival, Charlie Mullins OBE. Michelle Dorrell, Laura Henry and Elaine Clark.

Tony and Tina have individual micro enterprises, both for longer than 20 years, and are well known in the UK for their work to support and promote start ups and business ownership. Tony and Tina are Small and Micro Business Ambassadors for a number of organisations, events and campaigns. Tina is a founder ambassador of Small Business Saturday.

Tony received an OBE for services to small firms in 2001 and received two lifetime awards for enterprise in 2012 (from the IAB at the House of Commons) and 2013 (from Start Your Business Magazine). He founded the SFEDI Group in 1996 and remains a co-owner. He is co-founder and a Fellow of the Institute of Enterprise and Entrepreneurs. He is also a NED of Yorkshire Coast Enterprise Agency.

He co-founded in 1986, and still runs, (Executive Chair) with Clare Francis (Company Secretary), the Business Advisory Bureau Limited.. The Business Advisory Bureau Limited specialises in assisting large organisations, private and public sector, to engage with and supply small and micro enterprise owners. The other Directors are Tina Boden (Managing) and Nigel Hudson (Research & Learning)

Tony has written seven books of which the best known is the fictional political and business satire with practical own business tips;- "Freedom from Bosses Forever". It is available as kindle book, paperback and audio book.

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