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Vanessa Blake Cosmetics LLC appoints Amanda Shayle to the Board

14 January 2016 09:00


Acuregen Founder and Director Amanda Shayle is to Spearhead Puriskin Sales and Growth Strategy as Spokesperson for the Aesthetic Division in Mineral Cosmetic Firm Lead Up to 2016 offering.

Vanessa Blake Cosmetics, a natural skincare and mineral make-up company has named Amanda Shayle MAcS MPCHM CertNatSci (Open) as the first global Brand Ambassador and Spokesperson for PURISKIN, the brand’s specialist line for the aesthetic market.

Amanda Shayle, Vice-Chair of the Acupuncture Society, clinician in private practice and Founder of Acuregen Ltd - the UK’s first branded complementary alternative medicine and acupuncture therapy system for trade and consumer, will promote the growing Puriskin by Vanessa Blake Cosmetics product and services portfolio which has concentrated on the dermatology and medical aesthetic market to date, and will oversee its expansion and relevance into the mainstream consumer market.

"We are happy to bring Amanda on board as the Company ramps up its promotion of the Puriskin product line in the UK, International, and US markets for 2016. Along with the Puriskin Lip Treat and Bespoke Custom Blended Mineral Cosmetics the Company sees significant market penetration ahead."
states Kevin Gray, Chairman of Vanessa Blake Cosmetics and President of GFS Investments.
“as we continue to round out our Board with talented resources, Amanda Shayle's experience and specialist expertise will greatly benefit Vanessa Blake."

Puriskin by Vanessa Blake Cosmetics has evolved from the initial delivery of botanical, healing skincare and clinical mineral cosmetic formulations to the provision of highest grade custom blend systems for aesthetic companies. The most recent development of natural bespoking services and products for the consumer was softly launched in 2015 and will gear up with a strategised launch of new products and services in early 2016 with Amanda as brand ambassador.

Prior to the appointment, Amanda has overseen the expansion of her own brand from a leading resource in accredited acupuncture and holistic medical training and tools to a branded consumer service delivered through a network of licensed practitioners.

The template will be one of the proven resources used to expand the Puriskin portfolio into the treatment protocols of an existing and trusted network of specialist practitioners. The additional primary benefit of direct delivery to the consumer market represents a systematic trade and consumer growth strategy to drive sales and establish brand visibility within the demographic of natural and health and beauty shoppers.

The brand ambassadorship consolidates a three year relationship between Amanda Shayle and Vanessa Blake Cosmetics of successful collaboration and research including treatment case studies with Puriskin skincare in the clinical and training environment, and the appointment of Amanda to the board is one of a series of field expert appointments by GFS Investments as the private collateralized lender prepares for a 2nd Quarter float of the natural mineral make-up brand in 2016.

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Editor’s Notes

ABOUT Amanda Shayle:
Amanda Shayle, MAcS MPCHM CertNatSci (Open) , is a Practitioner of Acupuncture and Chinese Herbal Medicine (Traditional Chinese Medicine - TCM) and is a Clinician in private practice specialising in dermatology, cosmetic acupuncture, women’s fertility and cancer care.

Amanda is Head of Research and Development as well as a Senior Lecturer for the College of Chinese Medicine, London. In her role as Vice Chairman of The Acupuncture Society, a professional society of TCM practitioners she has represented the Acupuncture Society on the Acupuncture Stakeholder Group which was formed to work towards statutory regulation.

This led to her active involvement in setting up the CNHC Microsystems Group for which she is a profession specific board member. Currently she is a founder board member of The British Acupuncture Federation and one of her roles is to act as their overseas representative due to her regular attendance as either lecturer or Acupuncture Society representative at conferences worldwide.
Amanda is the founder director of Acuregen an established cosmetic acupuncture brand which provides accredited practitioner training, tools and products to medical professionals and complementary therapy practitioners in the UK and internationally and spearheads the delivery of evidence-based and standardised complementary alternative medicine treatments to the consumer.

ABOUT Vanessa Blake Cosmetics LLC:
Vanessa Blake Cosmetics is a botanical skincare and mineral make-up company delivering mineral cosmetic systems, skincare and cosmetic services and products to the aesthetic, holistic and fashion industries.
Vanessa Blake Cosmetics research, develop and deliver off-the-shelf products and custom-blend services offering fully- rounded solutions to satisfy growing trade and consumer demand for health-preserving and natural beauty goods. Signature lines include Bespoke By VB and Puriskin By Vanessa Blake Cosmetics which service trade and consumer in the mainstream fashion and medical aesthetic markets respectively.
The British brand was founded in 2008, is London-based and has key offices in Atlanta and New York.

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