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The Coaching Academy and bestselling author of DO IT! OR DITCH IT

Unfit executives are unfit to work says best selling Do it or Ditch it author

05 August 2014 17:49

FOR IMMEDIATE RELEASE

Building on the five S's of sport defined by Ken Doherty, US Decathlon Champion, Bev James's programme emphasises the value of building Stamina, Speed, Strength, Skills and Spirit as the most effective way of creating a winning formula for enhanced business performance.

"Your business is an extension of yourself," she says, "as business owners, we can’t expect to perform at peak potential if we are not taking steps to keep ourselves fit and healthy."

1. Using Stamina in business
Building a business that will survive the test of time is more of a marathon than a sprint and will often involve working long hours, travelling long distances and the ability to stay focused for long periods of time. Doing what it takes to succeed in business demands stamina.

2. Using Speed in business
Speed of response provides the winning edge in sport. It is not always the most talented sportsperson who scores the goal – it is the one with the fastest reactions, who not only has the skill, but is in right place and has the courage to take the opportunity.

3. Using your strength in business
Anyone who plays a sport will know how hard it can be to bounce back from losing a race. The dream fades for a moment and all the hard work and training have been in vain; but those with a winner’s mentality will bounce back from defeat and learn lessons from their loss – ready to fight another day. Emotional intelligence is key in business. It takes strength of character to consciously take stock, stay the course, and do the right thing. Sometimes that means making hard decisions about staffing levels or client focus.

4. Skill in business
According to Dun and Bradstreet, one of the main reasons that small businesses fail is due to a lack in the knowledge and skills of the business owner. Don’t lose your place on the business podium simply because you haven’t taken the time to brush up on your skills. Constantly striving to be faster, sharper and hungrier.

5. Spirit in business
The human spirit is the fire that ignites our motivation, inspires others and maximizing personal performance. Having a passion for what we do and knowing why we do it, gives us the drive and determination to succeed – in sport, in business, in life – and it is contagious. But no athlete succeeds alone – they are part of a whole team who helps them to perform to the optimum.

But it is not all work and no rest. "Taking time to rest, renew, regroup and rethink can be the keys to reconnecting and reigniting the energy that drives us forward to achieve great things" she says.

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About The Coaching Academy and bestselling author of DO IT! OR DITCH IT

Bev James is CEO of The Academy Group which includes The Coaching Academy; the world's largest training organisation for coaches and the Entrepreneurs’ Business Academy; a joint venture with former Dragon's Den star James Caan.

With over 20 years' experience in coaching and mentoring, Bev is recognised as one of the UK's leading business mentors and start-up advocates. She was recently appointed Director of Mentoring for Start Up Loans, the government initiative for entrepreneurs, brain child of Lord Young and chaired by James Caan.

Bev is a Sunday Times bestseller with her book DO IT! OR DITCH IT (Virgin Books). This is also available as a free business app.

For more information on Bev and any of the projects she is involved in visit -
Website - www.bevjames.com
Twitter - @Bev_James
Facebook - http://www.facebook.com/bevjamesuk

www.the-coaching-academy.com / www.bevjames.com

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