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LoveBomb Cushions

UK’s official emoji® plush manufacturer launches ground-breaking app at Spring Fair 2017

02 February 2017 11:59


The UK’s official licensed emoji® plush manufacturer, Love Bomb Cushions, is due to launch an innovative gaming application alongside a new catalogue of emoji® products at Spring Fair 2017.

The app will allow users to play fun and interactive games and unlock virtual versions of the Love Bomb Cushions range. Utilising virtual technology, the app can be downloaded from the Apple Store and encourages users to build collections, score points, take selfies and share creations with friends.

An unveiling of the application will take place at The Spring Fair at NEC Birmingham on 5th – 9th February 2017, alongside a number of new giftware products for 2017, comprising of some of the most popular icons from the emoji company including the geek face, princess, heart eyes, monkey face and many more.

The Love Bomb Cushions product range has increased considerably since its inception in 2015 from nine to over 100 products. Love Bomb Cushions’ product offering now also includes playful foot cushions, keyrings and buddies. With 100% more fibre filling than other unofficial emoji products on the market, Love Bomb Cushion’s new collection will be even more loveable, cuddly and soft.

Attracting more than 60, 000 visitors, over the course of five days, the Spring Fair was established in 1976 and is one of the UK’s most attended trade shows for gift and homeware.

Love Bomb Cushions is also well-known for their Emoji mascot, who will be attending the Spring Fair to encourage delegates to the stand and interact with the Love Bomb Cushions team.

Commenting on the launch of the new app and 2017 product range, Love Bomb Cushions’ Managing Director Sarah Agar-Brennan said:

“Spring Fair is a fantastic opportunity for us to launch our new app and engage with interested parties. We’re a team dedicated to embracing new technologies and finding new and fun ways to interact with our fans. Our plan for the 2017 show is to educate new customers about the exciting opportunities available with the Emoji brand license, along with presenting our fun designs and high quality products.”

"Our new range is very sassy and totally different to anything we’ve manufactured before. We’re all very excited to meet new people and see what they think of our new products. We always have a great time interacting with delegates at the event and our emoji mascot, who loves taking selfies and being part of the action.”

Love Bomb Cushions will be showcasing their new product range at stand 5 J37 at the Spring Fair.

To find out more about the exhibition, please visit

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About LoveBomb Cushions

It started with a kiss...literally! Founder, Sarah Agar-Brennan was shopping around for ideas for her teenage daughter’s birthday and stumbled across emoji pillows from China. It took her several attempts to get them delivered as they kept getting lost in international post but once they arrived they were an instant hit, all her friends wanted one and so the craze locally began.

The quality of the ones ordered weren’t great so, having been in business for more than 20 years, Sarah decided to search a higher quality product. Having been unable to find the right standard of cushion, Sarah took it on herself to source a factory to provide higher finishing and textiles standards. She also decided to increase the size of the pillow range from the widely available 32cm to 36cm - more to cuddle and love!

Since establishing the business less than one year ago, husband Carl Agar-Brennan has joined as sales and operations director and the now-family run-firm has enjoyed phenomenal success. Most impressively, the Leeds-based business is the only firm to hold the official emoji licence to stock the quality products.

Forecasting an impressive £750,000 turnover it its first year, LoveBomb Cushions continues to grow from strength-to-strength.

With a range of more than 60 products including cushions, cushioned slippers, miniature ‘shelf buddies’ and keychains, the firm plans to roll out a number of further novelty lines and is in talks to launch a number of additional exciting ranges to compliment the emojis.

With more than 20 years’ retail experience in the toy industry, buying and selling products from all the over world, Sarah prides herself on selling quality products that last which all the family can enjoy. Sarah is proud that LoveBomb Cushions are exactly that, super soft, cuddly and instantly loveable.

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