UK dating app wins industry innovation award

The match.com for the Millennial Generation

Weds 29th Nov - London based CLiKD rewarded for its new and game changing approach at this years UK Dating Awards. CLiKD was chosen as the greatest innovation in the UK dating industry in 2017, beating a strong field of mobile dating applications and sites through its launch of its creative dating app which gives a fresh new take on dating designed for the fast paced millennial generation.

Past winners of UK Dating Awards include Tinder, Bumble and Match.com among many others. CLiKD refers to itself as the ‘creative’ dating app and has been praised for its fresh take on dating which allows users to build their own dating app. With CLiKD users are allowed to create their own unique personality tests catered to your own specifications.

The Instagram style visuals and the freedom to set their own filters through uploading user generated content were popular amongst users and judges alike. And in a dating app where the public is in control some of the most popular questions when it comes to decided to date someone are quite eye opening, and include:

whether you voted Brexit or Remain?

whether you would rather watch Love Island or paint dry?

whether you are more Gryffindor or Slytherin? (Harry Potter)

With a fresh new approach and its interactive nature, the app has enjoyed strong growth since its launch this summer and has been used over 200k times already. Available to download both in the Apple and Play stores startup

Charly Lester, Head Judge of the UK Dating Awards:

‘The judges were particularly impressed by the way CLiKD took an existing functionality of dating apps, and brought it forward to 2017.  The user-generated content on the app is fresh and creative, and useful to daters.  The standard of this year’s Awards was particularly high this year so CLiKD should be very proud of their win!’

Notes to Editors

UK Dating Awards

The UK Dating Awards held their fourth annual awards night on Friday November 24. The winners are chosen by a list of 8 panel experts within the dating industry. https://ukdatingawards.com

What is CLiKD?

CLiKD is a New London-based dating app which was launched in June 2017. CLiKD believes in putting personality and creativity at the heart of the process and encourages creative and smart dating, rather than shallow and superficial judgements. It puts the user in control and sets people at the heart of the dating process, because CLiKD believes that you should date the person behind the profile photo.

The CLiKD App:

The app is available now on the Google Play and Apple App stores.

For more information, visit their website https://www.clikdapp.com

Follow CLiKD (@clikdapp) on Twitter and Instagram 

For more information, please contact: Blake Stavro-Pearce

Email: blake@millenialpr.com Mobile: 074 7023 4458


Attached Media


About Clikd Limited

We know everyone’s unique. That’s why we’ve put the user in charge, and put personality at the centre of our creative dating App. Sure, looks are important, but we think it’s what you’re about and who you are which is key. Our photo-based questions give you a quick, fun and creative way to decide what’s important to you and check out if others feel the same. We really want you to discover the person behind the photo. So you get to see a little glimpse of what they are about, before heading off to meet up with them. CLiKD was launched in June 2017 as a full product and has been nominated for Best New Dating App in Europe at the European Dating Awards, Recommended as a Best New Dating App for Men in the Telegraph and featured on BBC Radio and the Daily Mail.