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Truede

Truede: Pomegranate, the Superfood that can save your life

12 March 2014 17:00

FOR IMMEDIATE RELEASE

Superfood

The pomegranate is considered to be a super-food. Its jewel like seeds have been used for
medicinal purposes for millennia. Packed with powerful antioxidants and vitamins, this ruby-red fruit has been shown to be a cure-all for just about any ailment. It helps stomach upsets, menopausal hot flashes, haemorrhoids, conjunctivitis, osteoarthritis, lowers blood pressure, stimulates the immune system, wards off the flu, reduces inflammation, reduces risk of heart disease and lowers cholesterol.


Help to Combat Prostate Cancer and Diabetes

A Technion-Israel Institute of Technology study led by Prof. Michael Aviram, head of the Lipid Research Laboratory of Haifa’s Rambam Medical Center and one of Israel’s top pomegranate researchers, showed that the antioxidants found in pomegranate juice may be especially beneficial to diabetes patients. Researchers found that drinking pomegranate juice reduced the uptake of oxidized “bad” LDL cholesterol by immune cells, which is a major contributing factor to atherosclerosis.


Youth

Chinese herbology cites pomegranate juice as a longevity treatment thanks to the high quantity of antioxidants in the pomegranate.

According to Aliza Shavit, a pharmacist; “Pomegranate oil is a rich source of punicic acid and this is a very strong antioxidant that helps fight wrinkles.” Punicic acid is a rare omega-5 conjugated fatty acid that has been shown to improve skin tone and elasticity. “Every day our faces are exposed to harmful sun rays and pollutants,” Shavit says. “The pomegranate extracts help keep the skin healthy.”


Amazing Clinical Results

This fantastic little fruit recently made its way back into the news after some spectacular clinical results. Compounds found only in pomegranates called punicalagins are shown to benefit the heart and blood vessels. Punicalagins are the major component responsible for pomegranate's antioxidant and health benefits. They not only lower cholesterol, but also lower blood pressure and increase the speed at which heart blockages (atherosclerosis) melt away.

Recent medical research studied heart patients with severe carotid artery blockages. They were given an ounce of pomegranate juice each day for a year. Not only did study participants' blood pressure lower by over 12 percent, but there was a 30 percent reduction in atherosclerotic plaque. Just as astounding, participants who did not take the pomegranate juice saw their atherosclerotic plaque increase by 9 percent.

In other studies, potent antioxidant compounds found in pomegranates have shown to reduce platelet aggregation and naturally lower blood pressure, factors that prevent both heart attacks and strokes.

Many studies show that the pomegranate is one of the most powerful, nutrient dense foods for overall good health. These clinical findings clearly show a correlation between pomegranate compounds and their positive effect on both human and animal cardiovascular, nervous, and skeletal health. This is one fruit that you can't afford to exclude from your diet!



We offer pomegranate as an ingredient in two of our Turkish Delight products, the 275G and 550G boxes respectively. Each box features the image Hurrem Sultan at the front and describes her life on the back of the box. The lifestyle of the Sultans and their achievements have been summarized on the boxes of the Sultan series of Turkish Delight.

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About Truede

Truede is a company based in the UK who produce natural Turkish Delight and luxury confectionery products.

Currently, the Truede brand consists of Turkish Delight, Wafers and Chocolate Spoons. However there are other new and exciting ranges to come.

http://www.truede.com/

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