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TrooFoods Ltd

Troo Innovation In The Cereal Fixture…

01 September 2016 13:00

FOR IMMEDIATE RELEASE

The latest exciting innovation in the Cereal Fixture will be launched by TrooFoods Ltd at the Speciality & Fine Food Fair being held at Olympia this weekend. TrooGranola; the world’s first fresh granola toasting kit, will hit the shelves this Autumn.

Gluten free, wheat free, dairy free and with no refined sugar it ticks all of the boxes in terms of ingredient trends. Without any artificial flavours or preservatives; vegan and vegetarian friendly; high in fibre and packed full of other nutritious goodies, it provides a trooly healthy start to the day.

The kit contains all of the dry ingredients, a handy measuring pot and in the fruity and seedy varieties a bag of delicious dried fruit. Consumers add their choice of sweetener and oil to the pot, shake it up and add to the bag to be mixed to the oats, nuts and seeds. The mix goes in the oven for 15 minutes, then is left to crisp before being devoured on its own or with milk, yoghurt and fresh fruit.

“We’re bringing troo innovation to the weekend breakfast occasion” claims Founder Helenor Rogers, “the smell that comes from the oven is so delicious and you can’t beat the roasty, toasty, spicy taste of fresh granola; that’s why so many people already make their own. We’re just making it ultra-convenient for consumers, taking all of the hassle and fuss out of homemade granola yet allowing them to personalise it to meet their needs”.

The team will be presenting on the Grocery Accelerator Innovation Stage on all 3 days of the event and will also be making fresh TrooGranola for tasting at stand 3740D. “We can’t wait to share our new products at SFFF16” says Helenor “We’ll even be toasting granola right on our stand for people to taste!”.

First introduced at the Food Expo in Birmingham, TrooGranola has already had a great response from industry experts, the trade and consumers. One of the trend experts at the show selected the TrooGranola toasting kit as a product meeting the latest consumer must-haves; whilst the Great Taste Awards recognised the Seedy variety with a prestigious gold star in 2016.

The 400g kits (10 healthy portions) come in 3 variants, Nutty, Seedy and Fruity. A limited edition line will be launched in 2017 to bring interest and further innovation into the category.

If you would like any further information about TrooGranola then please visit them at stand 3740D or alternatively visit the website or get in touch. A friendly response awaits!

www.troogranola.com

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Attached Images


Press Contacts

Helenor Rogers

Founder

Tel: 07411934700

Email: helenor@troogranola.com


About TrooFoods Ltd

At TrooGranola we want to make breakfast time an unmissable occasion by making our delicious, freshly toasted, hand turned granola and delivering it right to your door.

In moments you can have a bowl of the freshest granola with some yoghurt or milk; or if you’re in a rush you can grab some and eat it on the move.

We toast our granola in small batches at TrooFoods HQ by the sea in Folkestone and ship it to you within 24 hours. The freshest, most convenient granola around!



Helenor Rogers launched TrooFoods Ltd and the TrooGranola brand in January 2016 as it combined a few of her greatest passions – getting people to eat better food (especially for breakfast); building stronger communities and community spirit and entrepreneurship.

She has been on the look out for a great idea where she could put her energy and enthusiasm to good use for many years; and now the time has come…

Inspiration : the fact that there are 2.6bn missed breakfasts in the UK every year!

Ambition : to leave a legacy of positivity; in terms of spreading a ‘can do’ attitude; having a strong community impact and enjoying a happy, thriving family life.


www.troogranola.com

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