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TrooFoods Ltd

Troo Founder is Kent’s Women In Business Entrepreneur of the Year

06 March 2017 13:45


Helenor Rogers, founder of TrooFoods Ltd and the Troo® Granola brand was announced as ‘Entrepreneur of The Year’ at the fifth ‘Kent Women In Business’ Awards held in Maidstone on Friday evening.

Entrepreneurs were described by the evening’s host, Comedy Cook Hilary Steel, as ‘totally bonkers’; something that Helenor would agree with. Helenor explains “Taking a step out of the well paid corporate world to set up my own business has at times felt a bit crazy; but I’m not one to have regrets and intend to give this my very best shot”.

Helenor is the founder of Folkestone-based foodie start-up TrooFoods who make Troo®Granola. The business idea was sparked after making healthy granola for the family, Helenor explains “My son loved it and said we should sell it – so we did!”.

Over the past year Helenor has worked developing healthy products; creating a website (with no website development experience) and winning the 2016 Grocery Accelerator programme for foodie start-ups – one of 6 winners from 307 entries. Troo®Granola has also won a Great Taste Award and has been selected by Tesco for their crowdfunding platform, successfully raising £5,000.

Helenor’s favourite moment was seeing the new pack designs and branding developed by Sand Creative from Herne Bay. “We’re so delighted with our high impact branding, it really makes us stand out from the crowd”.

TrooFoods Ltd is also a social enterprise; aiming to help people in the local community. Already they help support Folkestone Soup, a community idea-generating forum and are about to help launch ‘Helpfulpeeps’ in Folkestone, a social network where people share their time, skills and knowledge to help others.

Now joined by her husband Mike, the focus for 2017 is gaining investment and growing sales. They have the support of their new mentor, the Sales Head for Brewdog, a hugely successful craft brewer. “Getting advice from someone who is further along the start-up journey is so helpful” says Helenor, “It really helps us put things in perspective and keep motivated”.

As usual the team are aiming high – aiming to be stocked in Selfridges, Ocado, Lakeland, Dobbies and Holland & Barrett in the next year.

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Press Contacts

Helenor Rogers


Tel: 07411934700


About TrooFoods Ltd

At TrooGranola we want to make breakfast time an unmissable occasion by making our delicious, freshly toasted, hand turned granola and delivering it right to your door.

In moments you can have a bowl of the freshest granola with some yoghurt or milk; or if you’re in a rush you can grab some and eat it on the move.

We toast our granola in small batches at TrooFoods HQ by the sea in Folkestone and ship it to you within 24 hours. The freshest, most convenient granola around!

Helenor Rogers launched TrooFoods Ltd and the TrooGranola brand in January 2016 as it combined a few of her greatest passions – getting people to eat better food (especially for breakfast); building stronger communities and community spirit and entrepreneurship.

She has been on the look out for a great idea where she could put her energy and enthusiasm to good use for many years; and now the time has come…

Inspiration : the fact that there are 2.6bn missed breakfasts in the UK every year!

Ambition : to leave a legacy of positivity; in terms of spreading a ‘can do’ attitude; having a strong community impact and enjoying a happy, thriving family life.

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