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Tony Robinson OBE

This Friday One Million Will #IGave8 for #MicroBizMattersDay

06 January 2016 16:45


Over a million business owners are set to sacrifice eight minutes of their day on January 8th 2016, as part of the second #MicroBizMattersDay’s fantastic #IGave8 initiative.

#MicroBizMattersDay is an annual event which seeks to remind the business community that micro-businesses and startups are the foundation of our economy and business world. The aim is to ‘make life easier for micro enterprise owners everywhere’ – and this year’s event will see the business community coming together under the #IGave8 hashtag to support one another like never before.

Organised by Tina Boden and Tony Robinson OBE, this year’s #MicroBizMattersDay will also involve a fully loaded live event taking place at Enterprise Agency Portobello Business Centre in London. An eight-hour live streaming session will be broadcast from the centre across the web, with guests including Charlie Mullins OBE, Emma Jones MBE, Laura Henry, Penny Power OBE, MOBO award-winning rapper Sway, Michelle Dorrell and Tim Campbell MBE – Boris Johnson’s own Ambassador for Training and Enterprise.

Press are invited to attend the event (#NoHatNoEntry) , which is supported by donations from some of the largest corporations to one-person home businesses – and all attendees will be encouraged to donate to the Hit The Rocks Fund – a newly launched initiative to help business owners devastated by recent flooding.

Tony Robinson OBE, Co-Founder of #MicroBizMattersDay - now in its second year - says, “The fantastic #IGave8 initiative is a great way for business owners to kick off the New Year, helping one another to gain customers, improve their cash-flow or simply increase their confidence. We’ve set ourselves a fairly ambitious aim of getting one million business owners involved, and we’re pretty confident that we’ll meet our target, thanks to the engaged and wonderful network of volunteers that my co-founder, Tina has cultivated!”

Tina Boden adds, “Our primary concern is making life better for micro business owners everywhere, and we’re so grateful that so many membership organisations are supporting our event – FSB, FPB, Enterprise Nation, IAB, National Enterprise Network and many more! It’s wonderful that so many volunteers and organisations are set to unite in a common cause for this one day – supporting one another and showing the true spirit of micro business in the UK.”

Volunteers and business owners planning to take part in the #IGave8 scheme can do so in a multitude of ways. It can be as simple as tweeting or offering RTs to small business for eight minutes, grabbing a coffee with a small business owner to discuss their ideas, or buying products or services from a small, independent business. There’s also an option to give £8.00 to the Hit The Rocks Fund – a great idea for time-strapped volunteers that still want to participate and make a difference.

For more information about #MicroBizMattersDay, or the #IGave8 initiative, visit the website:

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Press Contacts

Tony Robinson OBE

Co-founder Enterprise Rockers, Chair Business Advisory Bureau Limited and SFEDI Founder

Tel: 07715 749079


About Tony Robinson OBE

Tony Robinson OBE is known as the Micro Business Champion. He is an authority on micro enterprise and is a professional speaker and writer on this subject. He also writes poetry and fiction with his latest novel (November 2017) being 'Loose Cannon' and his most well known work being the fictional satire 'Freedom from Bosses Forever'.

Tony has also founded and directed a number of social enterprises to improve the quality of learning and support for new enterprise owners. The most famous of these is the SFEDI Group which includes the Institute of Enterprise and Entrepreneurs. The most recent is Enterprise Rockers CIC which promotes the #MicroBizMatters global movement and the annual #MicroBizMatters Day.

Tony is on a never ending tour with his 'Micro is Magic' Conference talk which suggests that for the majority of business owners there is a better way than the American Way to start up, survive and thrive.

In January 2012, Tony Robinson OBE, co-founded the independent, informal, free to join in, no contact details required, #MicroBizMatters Movement. @MicroBizMatters , part of Enterprise Rockers CIC , has one aim and five campaigns.

The aim is to make life better for micro (0-9 employees and up to £2million turnover) enterprise owners around the world and the campaigns are #PayIn30Days; Indie25ER; #NotAnSME; #CallOutTheBizBullies and #MicroBizMatters Day.

Co-founder and co-funder of the Enterprise Rockers, Tina Boden, and Tony spent a year testing the concept and recruiting well known entrepreneurs as Head Roadies and Band Leaders to launch the movement. The movement does no lobbying as it is about micro enterprise helping micro enterprise. The co-founders call this the #PowerOfPlenty.

Since launch they have attracted many Friends of the Enterprise Rockers. These are networks of micro enterprise owners within membership organisations and client/customer groups. Hundreds of thousands of self employed and business owners have been helped by this informal, self help movement.

The success of their campaigns and their film 'What Makes Enterprise Rock?' inspired the co-founders to organise the first global, #MicroBizMattersDay on the third anniversary of the Enterprise Rockers CIC, January 9th 2015. Tony and Tina interviewed business owners and celebrity entrepreneurs and live streamed from Google for Work in London, supported by Sage UK.

The second global #MicroBizMattersDay took place on January 8th 2016 with 8 hours live streaming from Portobello Business Centre. Business owners around the world give 8 minutes to help other business owners and the day was supported by all the major business membership organisations with headline support from ScanSnap (a Fujitsu company), Microsoft and Sage. The day trended on twitter for 5 hours and the target of over one million business owners being involved was exceeded.

The third #MicroBizMattersDay took place on January 13th 2017 with the Main Event Partner being Pimlico Plumbers and International Development Partner being ScanSnap (a Fujitsu Company). Again it was the biggest social media event for business owners and trended on twitter for over 7 hours. The day presents 8 learning hours and is truly a day of Recognition, Action (#IGave13) and Learning.

The fourth #MicroBizMattersDay takes place on 12th January 2018 with the main event and live broadcasting being hosted by XYZ Works - an amazing new co-working and events space on three floors in the heart of Manchester's financial area.

Tony and Tina's famous friends have supported #MicroBizMatters Day throughout and they include Tim Campbell MBE, Sway (Mercury Award winner), Kanya King MBE, Penny Power OBE, Emma Jones MBE, Chris Percival, Charlie Mullins OBE. Michelle Dorrell, Laura Henry and Elaine Clark.

Tony and Tina have individual micro enterprises, both for longer than 20 years, and are well known in the UK for their work to support and promote start ups and business ownership. Tony and Tina are Small and Micro Business Ambassadors for a number of organisations, events and campaigns. Tina is a founder ambassador of Small Business Saturday.

Tony received an OBE for services to small firms in 2001 and received two lifetime awards for enterprise in 2012 (from the IAB at the House of Commons) and 2013 (from Start Your Business Magazine). He founded the SFEDI Group in 1996 and remains a co-owner. He is co-founder and a Fellow of the Institute of Enterprise and Entrepreneurs. He is also a NED of Yorkshire Coast Enterprise Agency.

He co-founded in 1986, and still runs, (Executive Chair) with Clare Francis (Company Secretary), the Business Advisory Bureau Limited.. The Business Advisory Bureau Limited specialises in assisting large organisations, private and public sector, to engage with and supply small and micro enterprise owners. The other Directors are Tina Boden (Managing) and Nigel Hudson (Research & Learning)

Tony has written seven books of which the best known is the fictional political and business satire with practical own business tips;- "Freedom from Bosses Forever". It is available as kindle book, paperback and audio book.

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