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Tony Robinson OBE

This Friday One Million Will #IGave8 for #MicroBizMattersDay

06 January 2016 16:45


Over a million business owners are set to sacrifice eight minutes of their day on January 8th 2016, as part of the second #MicroBizMattersDay’s fantastic #IGave8 initiative.

#MicroBizMattersDay is an annual event which seeks to remind the business community that micro-businesses and startups are the foundation of our economy and business world. The aim is to ‘make life easier for micro enterprise owners everywhere’ – and this year’s event will see the business community coming together under the #IGave8 hashtag to support one another like never before.

Organised by Tina Boden and Tony Robinson OBE, this year’s #MicroBizMattersDay will also involve a fully loaded live event taking place at Enterprise Agency Portobello Business Centre in London. An eight-hour live streaming session will be broadcast from the centre across the web, with guests including Charlie Mullins OBE, Emma Jones MBE, Laura Henry, Penny Power OBE, MOBO award-winning rapper Sway, Michelle Dorrell and Tim Campbell MBE – Boris Johnson’s own Ambassador for Training and Enterprise.

Press are invited to attend the event (#NoHatNoEntry) , which is supported by donations from some of the largest corporations to one-person home businesses – and all attendees will be encouraged to donate to the Hit The Rocks Fund – a newly launched initiative to help business owners devastated by recent flooding.

Tony Robinson OBE, Co-Founder of #MicroBizMattersDay - now in its second year - says, “The fantastic #IGave8 initiative is a great way for business owners to kick off the New Year, helping one another to gain customers, improve their cash-flow or simply increase their confidence. We’ve set ourselves a fairly ambitious aim of getting one million business owners involved, and we’re pretty confident that we’ll meet our target, thanks to the engaged and wonderful network of volunteers that my co-founder, Tina has cultivated!”

Tina Boden adds, “Our primary concern is making life better for micro business owners everywhere, and we’re so grateful that so many membership organisations are supporting our event – FSB, FPB, Enterprise Nation, IAB, National Enterprise Network and many more! It’s wonderful that so many volunteers and organisations are set to unite in a common cause for this one day – supporting one another and showing the true spirit of micro business in the UK.”

Volunteers and business owners planning to take part in the #IGave8 scheme can do so in a multitude of ways. It can be as simple as tweeting or offering RTs to small business for eight minutes, grabbing a coffee with a small business owner to discuss their ideas, or buying products or services from a small, independent business. There’s also an option to give £8.00 to the Hit The Rocks Fund – a great idea for time-strapped volunteers that still want to participate and make a difference.

For more information about #MicroBizMattersDay, or the #IGave8 initiative, visit the website:

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Press Contacts

Tony Robinson OBE

Co-founder #MicroBizMatters Day, SFEDI Group and IOEE Founder and Co-Owner, Patron John Cracknell Youth Enterprise Bank and Director, Yorkshire in Business.

Tel: 07715 749079


About Tony Robinson OBE

Tony Robinson OBE is known as the Micro Business Champion. He is an authority on microenterprise and is a professional speaker, broadcaster and writer on this subject. He also writes poetry and fiction with his latest novel (November 2017) being 'Loose Cannon' and his most well-known work being the fictional satire 'Freedom from Bosses Forever' which also contains over 80 practical tips for micro business owners' success.

Tony is on a never-ending tour with his one man, one hour 'Let's Get Enterprising - Micro Myths and Magic Show' which suggests that for the majority of business owners there is a better way than the American Way to start up, survive and thrive. The show has been booked by organisers in London, Chesterfield, Newcastle, Yorkshire and Devon. Tony's aim is now to reach as many prospective and existing micro business owners with his show. As well as paid engagements with the show at business conferences and exhibitions he presents 2 UK shows a month, free of charge (expenses upfront) to Charities and genuine Social Enterprises.

Tony has also founded and directed a number of social enterprises to improve the quality of learning and support for new enterprise owners. The most well known of these is the SFEDI Group which includes the Institute of Enterprise and Entrepreneurs which he founded in 1996 and still co-owns. The most recent is Enterprise Rockers CIC which promotes the #MicroBizMatters global movement and the annual #MicroBizMatters Day. He co-founded this with Tina Boden in January 2012.

This independent, informal, free to join in, no contact details required, #MicroBizMatters Movement. @MicroBizMatters is part of Enterprise Rockers CIC and has one aim and five campaigns.

The aim is to make life better for micro (0-9 employees and up to £2million turnover) enterprise owners around the world and the campaigns are #PayIn30Days; Indie25ER; #NotAnSME; # CallOutTheBizBullies and #MicroBizMatters Day. The fifth, annual #MicroBizMatters Day is hosted by the City of Hull on January 11, 2019. The first three took place in London and the last was in Manchester. It is the only major day of recognition and action backed by all the national small business membership organisations in the UK.

Since launch, they have attracted many Friends of the Enterprise Rockers. These are networks of microenterprise owners within membership organisations and client/customer groups. Hundreds of thousands of self-employed and business owners have been helped by this informal, self-help movement.

#MicroBizMatters Day the biggest social media event for business owners and trends on twitter for over 7 hours. The day presents 8 learning hours and is truly a day of Recognition, Action and Learning.

Tony and Tina's famous friends have supported #MicroBizMatters Day throughout and they include Tim Campbell MBE, Sway (Mercury Award winner), Kanya King MBE, Penny Power OBE, Emma Jones MBE, Chris Percival, Charlie Mullins OBE. Michelle Dorrell, Laura Henry, Kate Hardcastle, Janice Gordon and Elaine Clark.

Tony and Tina have individual micro enterprises, both for longer than 20 years, and are well known in the UK for their work to support and promote start-ups and business ownership. Tony is and has been a Small and Micro Business Ambassador for a number of organisations, including Investors in People, and served on many Government Committees and Task Forces. He is currently an Ambassador for the Business Books Awards and a Judge for the NatWest Great British Entrepreneur Awards.

Tony received an OBE for services to small firms in 2001 and received two lifetime awards for enterprise in 2012 (from the IAB at the House of Commons) and 2013 (from Start Your Business Magazine). He founded the SFEDI Group in 1996 and remains a co-owner. He is co-founder and a Fellow of the Institute of Enterprise and Entrepreneurs. He is Patron of the John Cracknell Youth Enterprise Bank. He is a long-serving NED of Yorkshire in Business, the enterprise agency for the Yorkshire Coast Region, which provides low cost and free enterprise support and has 5 buildings of workspace for prospective and existing micro business owners.

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