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PrintUK.com

The Psychology Behind The Perfect Business Card

04 April 2018 10:30

FOR IMMEDIATE RELEASE

Despite advances in digital marketing, high-quality business cards still make their mark when it comes to creating a great first impression. If you want to convert customers then you need to look beyond the contact information on your business card but to the psychology of its design. Here are some essential details that can impact the power of your business card in a big way:

Appreciate the subtle:

If you want to create an impression of quality and professionalism, pay close attention to the negative or white space in your design. Negative space has nothing to do with creating a negative impression - but that will occur if you over-stuff your design. 

Instead, your focus should be on micro negative space where the spacing between different elements will highlight critical information and macro white space where the way the elements sit within the overall design looks clean, minimalist and stylish. 

The power of fonts:

It’s universally known wouldn't use Comic Sans or Papyrus for your business card unless you were being ironic, but what fonts are right for your graphic design? Never choose two different fonts of the same family together, unless you want to create a negative impact on the recipient.  Outside of the graphic design sphere most people do not know much about fonts and typeface, which is understandable.

The convention is to use sans-serif fonts for your headers and serif fonts for the body of the text, but for your business card, your primary objective is that it be easy to read. You also need to focus on the proper spacing between font elements so that the brain can process them quickly and easily. One tip is to ensure the line height is larger than the font size.

Fonts are essential for conveying a mood visually. Try typing a sample of text that you think matches the font you're focusing on - is it fun, energetic, bold, forthright? If the words and the typeface match then you've conveyed the mood you want to achieve.

Colours: 

In most cases, the colours used for business cards will match those of your corporate branding. But do your brand values fit with the psychological meaning of your corporate colours? While the shape and font can also contribute to the emotion behind your choices, colour has the most obvious impact. 

Before making any hard and fast decisions, think about the way colour will be interpreted and, if possible, choose one colour that most relates to your values to avoid sending conflicting signals. 

Finishes:

Often overlooked, the finish of your business card can determine how it represents you and your business. Whether you choose a matt or laminated finish decide which one best suits your branding and image. From matt to silk or gloss any of these can be applied to the finish of your business card. For example a gloss finish can make the card more durable but may also give it a plastic feeling. Having a good finish to your card can give you an edge over your competitors and set you apart. Remember you can use a few different finished from embossing, foil blocking and laminating to create an outstanding card.

Shapes:

Like colour, the shape of your business card should also represent your brand. The most common shape of business card is the rectangle and it’s standardised for a reason. Universally recognised for its shape it’s quick and easy to identify, fit into your wallet or pocket. However this doesn’t mean you can’t get creative and change your business card to a more unusual shape. Consider carefully what you want to convey when thinking about the shape of your business card. Rectangles and squares traditionally convey strength, efficiency and professionalism whereas circles or rounded cards can show a more relaxed approach.

For high quality, cost effective business cards visit PrintUK.com (https://printuk.com/)


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Press Contacts

Thomas Dodds

Marketing

Tel: 0845 2993 923

Email: thomas@printuk.com


About PrintUK.com

We are PrintUK.com

We are a leading online printing company that specialises in high quality printing and design services.

Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality.

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.

We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets.

We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing.

We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim.

That's our promise.


Production

We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy.

Artwork

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.
If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business.
If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want.
If you have any questions or want more insight into our business please get in touch.

www.PrintUK.com

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