The Power Of A Business Card

6 years ago

Underestimated by many in the business sphere, the business card is one of the most useful tools any professional can own. Whilst the ever evolving digital world advances around us, you may wonder if the traditional business card has become superfluous. In short, no it hasn’t and here are some reasons why you should ensure you get business cards printed.

Advertising:

The primary function of a business card is to present your contact information to others, whether it be other people in business or potential new clients. Commonly the information provided comprises of the business name and address, the service or products you offer and contact information. However they are a great multipurpose marketing tool by simply attaching a business card to other printed marketing materials such as brochures or leaflets you’re giving your customer an accessible and visible tool to contact you .In some instances you can advertise on the reverse of your business card, anything that might interest the customer and enable them to buy or invest in your product or service.

Facilitating Networking:

Through the growth of business networking sites the ability to virtually network globally at the touch of a button is easier than ever. However, whilst online networking has expanded it hasn’t, and will not supersede face-to-face networking that has long been a reliable method for developing business relationships. Not only is relationship building essential for your business, face-to-face interactions help build trust around your brand ultimately leading to increased opportunities. Business cards play a vital role at these events and will facilitate your networking successes. As a tangle means of communicating to a new audience it should not be replaced by a mobile device and allows for easily accessibly contact to be made long after an event or meeting has taken place.

Adding legitimacy to your Business:

Trust, a key element to conducting successful business. Business cards have an immense psychological impact when they are handed out: they convey professionalism and organisation, ultimately leading to trust and ensuring a loyal and continuously growing customer base. First impressions count, therefore it is vital to ensure your business cards are of a high quality printing and design to give you and your business the best start in a new interaction. From the look, texture, weight and the dimensions of the card you want to send a positive message about your brand and its uniqueness. Business cards have become symbolic in the business world and are without a doubt a worthwhile investment. Being a highly personalised form of marketing the impact can be immense especially for building your brand.

Landing a deal:

The exchange of a business card is key to establishing business relationships globally. No matter what country you are in business card exchanges are vitally important. For instance in many Asian countries the business card is essentially an extension of a person and are exchanged upon meeting. Handing over a business card could seal a deal that otherwise may not have been facilitated over email or digitally. The impact of a business card transaction could be the deciding factor of whether or not someone will invest in you and the service or product you offer.

Remember a business card is representing you as a person but also your business. Therefore your business card should be of high quality in condition and design as it speaks volumes on how you intend to conduct yourself within business. Regardless of the digital world we now live in, the traditional business card is still a necessary and vital part of conducting business. (https://printuk.com/business-card-printing)

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About PrintUK.com

We are PrintUK.com We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.