FOR IMMEDIATE RELEASE
“IT’S LOUD, EXTROVERTED AND UNASHAMEDLY AWESOME”
THE LONDON COCKTAIL CLUB BAR GROUP SETS TO RAISE £750K THROUGH CROWDFUNDING PLATFORM CROWDCUBE
The London Cocktail Club have announced the release of their #RaiseTheBar funding campaign using the crowdfunding platform crowdcube.com. In the five minute film, which takes viewers behind the scenes on an action-packed tour through all five of their London party venues, owners JJ Goodman and James Hopkins invite lovers of the brand, aspiring bar owners, investors and fellow entrepreneurs to own a piece of their infamous empire and help them more than treble the size of the company in the next three years.
The London Cocktail Club expect to generate investor confidence, concept awareness and "spread the love" for their wildly popular brand, which due to its infectious ethos and world-class cocktails, welcomes tens of thousands of guests per year and boasts a customer database of almost 60,000 subscribers.
When asked why the company decided to go with crowdfunding JJ said “it’s an incredible opportunity to make our family bigger and give our actual fans the chance to be a part of it. Our core values are all about serving everybody so we loved the idea that our customers can become our investors… what better way to grow our family than to allow everyone to get involved? It was a no brainer”.
BBC’s Dragon Sarah Willingham and Celebrity Chef Raymond Blanc, who sit on the board of directors for the company, are backing the campaign and feature in the film. As part of the month-long strategy, the pair will host a private investors party at The London Cocktail Club’s Oxford Circus branch where they will discuss the business and why they chose to be shareholders.
The official campaign cocktail “Show Me The Money” is available in all London Cocktail Club venues, 2 for £12 throughout the campaign, which closes at the end of the month.
Campaign Video - https://www.youtube.com/watch?v=hzeixPrxhPk
Investing involves risk and should be done only as part of a diversified portfolio. Investing equity in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions.
About The London Cocktail Club
LCC is a serious drinkers party bar. Set in a mischievous house away from home, full of excitement and energy. You'll find innovative cocktails, expertly crafted by our multi award-winning bartenders. Dedicated to an interactive service, where quantity never affects quality. This combination has defined our global reputation for creative drinks.
About JJ Goodman
JJ Goodman is a British bartender and entrepreneur and has won a series of accolades including the 2008 Cocktail World Cup and BBC2’s The Restaurant with Raymond Blanc in December 2009. In 2010 JJ created the now world famous London Cocktail Club and is now 1 of 5 locations across London.
Monday 29th February - Press Sneak Peak Launch on www.crowdcube.com/cocktail
Tuesday 1st March - Official Campaign Public Launch on www.crowdcube.com/cocktail
Wednesday 2nd March, 4pm – Investment Drop-in Day at The Studio, LCC Oxford Circus
Tuesday 22nd March, 5-8pm – Investors Party with Raymond Blanc at The Studio, LCC Oxford Circus
Wednesday 23rd March, 5-8pm - Investors Party with Sarah Willingham at The Studio, LCC Oxford Circus
For more information, please visit: https://www.crowdcube.com/cocktail
To learn more about this campaign please contact Michelle Hall:
Mobile: 07833 086882
For all press enquiries please contact: firstname.lastname@example.org
The London Cocktail Club Ltd
Unit 12, 29 Sclater Street
020 7580 1960