The Handbag with an APP - Fashion meets tech is this the future of fashion?
For Immediate Release World’s SMARTEST luxury handbag empowers women to achieve more and points the way to the Future of wearable tech and fashion
Smart phones, social media, air travel & changing work practices have all paved the way for a more mobile, connected lifestyle for individuals in pursuit of their professional and personal dreams. Whilst these evolutions have, in the main, been hugely enabling, they have also created some key dependencies and vulnerabilities in the day-to-day lives of enterprising people.
London Start up FYB® London are the first to lead thew way in combining fashion and technology to provide aspirational women with both style and powered functionality. Designed specifically for the modern woman, FYB integrates the latest SMART technology to offer usability and security into its Collection of SMART Handbags and Luggage. Features include a wireless phone charging pocket (with wired option), allowing you to charge your phone on the move and stay connected. Fingerprint recognition locks offer increased security without needing to remember combinations whilst Bluetooth capability allows customers to open their bag with their smartphone in hand. Bluetooth capability also pairs with an app for a proximity alert if your bag strays a certain distance away ensuring it is never left behind or simply picked up and taken away.
Co-Founder of FYB® London says "This revolution in the fashion industry provides aspirational women the tools they need to live the 24hr lifestyle without limitations, We believe this is the future of fashion, not only to be on trend but to provide truly beneficial features to enable consumers to live a life connected".
FYB® is powered by a team experienced in bringing products to the Outdoors, fitness, luggage and fashion markets. Co-Founder, Jason Lowe, has been previously recognized for causing industry disruption in the luggage field having been chosen winner of the maiden Virgin® Disruptors event held in London where he was selected by a panel including Sir Richard Branson himself.