FOR IMMEDIATE RELEASE

Abigail London's 100% silk Lucy dress ensures bridesmaids bring style and glamour to this season's contemporary weddings.

With the trend for alternative bridesmaid styles on the rise, the Lucy maxi dress is the 'go to' for modern weddings. Cut from luxurious silk with an elegant floral print, the Lucy dress ensures bridesmaids will make an exquisite statement in a style they'll want to wear time and time again.

This relaxed style comes with subtle side slits which provides breathable and comfortable wearing for bridesmaids from day to night.

"There is a growing movement away from the traditional bridesmaid dresses for today's weddings. I designed the Lucy dress with stylish and modern themes in mind. The sleek cut provides a fresh approach to bridesmaid style, whilst the luxurious silk and delicate floral print keeps it elegant" says Abigail Wilkinson, Founder and Creative Director of Abigail London.

"I want the bridal party to be feeling amazing all day and night in a dress they'll definitely want to wear again".

The Abigail London debut collection has been carefully crafted with flattering styles in mind, combined with high quality fabrics and delicate workmanship to ensure our customers are buying long lasting wardrobe staples which guarantee the'll make a chic statement.


Notes to Editors

- The Lucy dress is 100% silk crepe de chine and georgette with polyester lining.
- Priced at £365.

- Abigail London is available at www.abigaillondon.co.uk and www.wolfandbadger.com.
- The SS18 debut consists of a multi product womenswear collection in silk and cotton.
- Prices range from £99 to £365
- For further press enquiries or to request samples please contact pr@abigaillondon.co.uk.
- Follow our latest news on Instagram, Twitter and Facebook: @AbigailLondonHQ

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About Abigail London

Abigail London is a contemporary womenswear label in the affordable luxury market. Designed in-house by Abigail Wilkinson, focus is on providing women with timeless statement pieces that don’t compromise on comfort.

The brand was developed with the fast-paced lives of modern women in mind. We don’t always have time to keep our “finger on the pulse” and experiment with different looks. Therefore, Abigail London aims to fuse comfort and style through combining carefully crafted shapes and statement prints, in luxurious silks and delicate fabrics, making it the go to for those that want to make an impact with their fashion choices.

Focusing on the movement towards conscious buying, Abigail London collections aren’t launched according to the typical seasons. Currently the focus is an annual work-to-play and occasion wear range that offers dark and light pieces that customers can utilise throughout the year. We want to encourage customers to buy high quality, long lasting pieces when needed – as oppose to committing to the standard buying periods.

Abigail London focuses on combining high quality fabrics, statement prints and delicate workmanship to provide our ladies with long lasting, wardrobe staples for years to come.

Please click here to find our campaign images, cut outs and line sheets: https://www.dropbox.com/sh/0hg2wfefi6ax0a5/AAD3Zk5QKCCmgEEAdq7f_QNPa?dl=0