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Outside In Sales & Marketing

The challenge of the game: Using competition to motivate better B2B opportunity management

12 October 2016 08:30

FOR IMMEDIATE RELEASE

Outside In Sales & Marketing (OISM) [www.oism.co.uk] are excited to announce a partnership with CloudApps. Integrating OISM’s DealSheet opportunity management solution [www.oism.co.uk/dealsheet] with CloudApps’ behavioural intelligence tool, SuMo Motivate, to build a set of best practice ‘behaviours that will help sales managers to identify, manage and motivate improved sales performance.

Research shows that employee engagement is a core driver of performance yet only 13%* of employees are actively engaged within the business. DealSheet +motivate [www.oism.co.uk/dealsheet/dealsheet-motivate] helps to engage sales employees on those proven best-practice activities that make a difference to winning business.

The popularity of gaming has never been higher, and B2B customers can now apply powerful game mechanics to improve opportunity and pipeline management in their sales teams. DealSheet +motivate (powered by SuMo Motivate) enables you to:
1. Create fun challenges for the sales team, based on best practice opportunity management
2. Unlock a sales teams’ competitive spirit to motivate performance
3. Track performance and reward, recognise and share success based on the best practice behaviours

“We’re excited to add the +motivate solution to DealSheet in Salesforce.” says Garry Mansfield, Managing Director of OISM, “It means our customers can now track, manage and motivate the right opportunity management behaviours in their teams. The tight integration between the two applications provides sales managers with the right insights to be able to improve performance.”

David Kirk, Chief Revenue Officer at CloudApps continues, “We’ve seen that behavioural intelligence, combined with rich game dynamics, can significantly improve B2B sales results, increasing collaboration, adoption and sales cycles** , so we’re excited Outside In Sales & Marketing has chosen SuMo to power their solution.”

*Gallup research showed only 13% of employees were actively engaged, 24% were actively disengaged and 63% were not engaged.
**CloudApps Game dynamics can significantly increase engagement to improve results:
● 50% increase in user adoption
● 20% increase in data quality
● 70% increase in collaboration
● 30% reduction in sales cycles

About DealSheet and Outside In Sales & Marketing
DealSheet simplifies B2B opportunity management, coaching users to manage opportunities more consistently. It helps to inform decision-making, improve forecasting accuracy and confidence. This guidance helps sales professionals to quantify win chances and ultimately helps b2b sales teams to win more.
OISM are a specialist UK based B2B sales consultancy established in 2008. They are a Salesforce.com ISV Partner and Microsoft partner.

About CloudApps
CloudApps accelerates sales performance and delivers customer service excellence by uncovering, monitoring and coaching more of the high value “winning” behaviours that form the cornerstone of success.
CloudApps is in use by over 250 customers, including blue-chip organisations globally such as SIG, Ebury, G4S, LeasePlan and Qlik.

For further information please contact:
Rachael Cooper,
UK 03333 444015 | USA +1866 2907087
rachael@oism.co.uk

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About Outside In Sales & Marketing

I own 'Outside In'. We help B2B companies improve sales performance with services and solutions. A Salesforce and Microsoft ISV partner.

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