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The Art of Online and Offline Networking for Business

11 February 2015 12:21


Offline Networking

Your network is everything; business is often conducted via personal connections and recommendations (Social Capital.)

Ensure you utilise your social capital, reconnect with old friends, talk to family and even look to be introduced to someone new every day. Use your growing network to increase itself, refer other businesses, pass them a business card and because you have left them with a tangible product you will find that they will more often than not return the favour.

Clubs and societies are an excellent way to meet likeminded people and often even include breakfast, brunch and drinks! At these events it is easy to engage other people, ask their opinion on your business, this will help break down barriers, strengthen your connection and you might just learn something! Remember to leave something that will remind them about you and your business such as leaflets or a brochure (which is arguably the most important piece of literature that a company can commission.)

When you or someone in your network speaks be, active and constructive. Engage in the conversation and show your enthusiasm whilst being curious, and supportive. Create a positive energy around yourself and your business, because we all know that positive thinking is contagious and people are more likely to remember you for being positive.

Online Networking

We have found that online networking i.e. Twitter, Google+, Linkedin, Facebook etc… can grow your social capital very quickly but they tend not to be strong connections.
We’ve had to learn a lot about online networking during our journey of taking design and print ordering online with and this is what we think about what social media platforms offer and the effects on businesses and discrepancies between them:

Facebook: Is great for creating a company personality. You can add friends, get your colleagues to add friends etc… but we have found that it is unlikely to convert much into sales.

Twitter: We’ve found twitter to be great for exposure and for finding companies to contact. Because of the limited characters per tweet, companies have to be inventive, short, snappy and impactful which is ideal for businesses and professionals.

Linkedin: Is all business; we have found that this can be a very important tool in showcasing our products, locally and nationally. If your main sales are business to business then LinkedIn is a great place to start.

Google+: The benefits of Google+ a) There are lots of interesting communities to join b) For search engine optimisation (SEO) purposes. Google+ is interconnected with your website and allows you to tag posts i.e. #printing which helps google realise what type of company you are and what you offer thus naturally helping with the google rankings.

In conclusion

Online networking offers quick exposure and brand awareness to potential customers which is fantastic but offline networking such as direct mailing of leaflets or meeting up personally and handing out brochures is slower but tends to create a more solid, loyal network; Therefore it’s imperative to run both an online and offline networking strategy. By growing your business organically the clients you gain will have an increased level of loyalty to you and you to them so never underestimate their worth.
Focus your time and effort on the people and organisations that you think could make the biggest difference to your business. It's all about cross-media marketing, using a combination of marketing methods for maximum impact.

Remember to follow up every new connection you make because the larger your network the better your business will perform.

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Press Contacts

Thomas Dodds


Tel: 0845 2993 923



We are

We are a leading online printing company that specialises in high quality printing and design services.

Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality.

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.

We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets.

We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing.

We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim.

That's our promise.


We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy.


We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.
If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business.
If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want.
If you have any questions or want more insight into our business please get in touch.

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