The Advantages of Business Cards

7 years ago

As our regular readers are undoubtedly aware, business cards are a fantastic way to present your company discreetly and professionally and to make useful contacts within the business world. According to the corporate advice website Chron, business cards can even be used to “represent [the] trustworthiness, honesty, and reliability” of your business. What you may not realise is that business cards, these simple, convenient cards can help you gain a much-needed edge over your competitors. In fact, they can do this in a number of different ways.

Advertising

1. Encouraging instantaneous networking and advertising

All businesses spend a lot of time and money on advertising. However, there’s one form of advertising that your rivals may overlook: one-on-one direct marketing. Business card printing allow you to distribute information about your business on a personal, one-to-one level. Business cards can be used as a miniature form of advertising. All you have to do is hand them out at networking events and exhibitions. Prospective customers and business partners may not always be susceptible to conventional marketing methods, but personally offering them a business card may help to sway them. They should represent the business in both words and design. A well crafted and designed card is is one that the recipient wants to hang onto and needs to be creative so that it stands out in the crowd. In other words, printing business cards allows you to access a pool of customers and partners your competitors simply can’t tap into because you’re the one adding that personal touch and handing them your contact details.

Effectiveness

2. Facilitating compact information delivery

Business cards are one of the most cost-effective ways to distribute large quantities of information. Obviously, you can’t fit a lot of information on each card. However, you can include a web address or QR code that recipients can follow to learn more about your business. Think creatively and you can have your products or services on the reverse or have service/industry specific business cards which highlights your particular expertise, knowledge and insight of that industry. Business card printing (http://printuk.com/business-card-printing) is far cheaper than channeling prospective customers to your website through conventional marketing and PPC (Pay per click) methods. So you can reach more customers more quickly and at a lower cost than your competitors couple that with a higher customer conversion rates and you’re onto a winner.

Credibility

3. Engendering trust in your consumer base

As we’ve already discussed, business cards are associated with trustworthiness, professionalism, honesty and reliability. The moment you hand someone a printed business card, you improve their perception of your business tremendously. Not only is a company’s credibility at stake if no business cards are used, but the company may be forgotten about when a prospective customer departs from the networking event/meeting. This means that instead of simply recruiting one-off customers, you can cultivate business/client relationships that will stand the test of time. If your competitor’s marketing methods don’t focus on building these relationships, you will gain a significant competitive advantage over them in the long term.

When they are deployed as part of an effective cohesive marketing campaign, business cards can really help you pull ahead of other businesses in your market sector. If you could benefit from high quality business card printing, you should check out our range at http://PrintUK.com/ – you won’t be disappointed.

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About PrintUK.com

We are PrintUK.com We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.