FOR IMMEDIATE RELEASE
Groundbreaking independent country artist Aaron Watson has announced a show at Oran Mor in Glasgow on January 25th 2017, as part of Celtic Connections. This is the second stop in his tour of the UK & Ireland, ahead of the release of his new album 'Vaquero', out worldwide in February. The single 'Outta Style' is at radio now including airplay from Bob Harris (BBC R2) earlier in the month and playlisted on Manchester's own Chris Country radio, and the song is getting a great response from fans:
Stream ‘Outta Style’ via Soundcloud: https://soundcloud.com/aaronwatsonmusic/outta-style-aaron-watson
Support comes from UK country-soul artist Yola Carter, who has recently been featured in NPR, Stereogum, American Songwriter and The Guardian, and noted as one of the 'artists to watch for 2017'.
ABOUT AARON WATSON:
Aaron Watson isn’t interested in what someone else thinks he should do. But instead of getting lonely as he sidesteps expectations, he’s gaining followers – hundreds of thousands of them. Delivered with a warm smile and fueled by a wild spirit, Watson’s rebellion echoes the land that helped make him. Watson remains strikingly similar to the people that still dot his native West Texas. They’re a rugged people, proud of home but humble and hardworking, the first to help a neighbor but also fiercely independent. And Watson is unquestionably one of them. “I’ve always considered myself an anti-rock star,” Watson says, his drawl cracking slightly as he grins. “People don’t like me because I’m a rock star. People like me because I’m just like them.” Throughout his 17-year career that spans a dozen albums and more than 2,500 shows throughout the U.S. and Europe, 39-year-old Watson has stubbornly and sincerely identified with the everyman––even as he’s proven to be the exception to the rule. The latest evidence of Watson’s homespun singularity is ‘Vaquero’, an ambitious 16-song set of character-driven storytelling, level-headed cultural commentary, and love songs for grown-ups that promise to further solidify his status as one of today’s finest torch-bearers of real country music.
‘Vaquero’ is the follow-up to 2015’s ‘The Underdog’, an acclaimed collection that also made history: Watson was sitting at his kitchen table as his wife Kim scrambled eggs when he got the call: ‘The Underdog’ had debuted at No. 1 on the Billboard Country Albums Chart. It was the first time an independent, male country artist had ever outsold majors to premiere at the top spot. “We started jumping around and squealing like kids,” he says. “It was a beautiful moment because I got to share it with the girl who believed in me when I was broke and playing some pawnshop guitar. It is something I’ll never forget.” That momentous instant also arrived with a built-in challenge. “Once we dried the tears of joy, it hit me,” Watson says. “I had my work cut out for me for my next album.” Determined, Watson committed to waking up every morning before the sun rose to write songs on that same old pawnshop guitar he scored 20 years ago. “I bet you I couldn’t get $50 for that guitar,” he says. “But it means the world to me.” He penned songs in the back of a bus on the highway, too, as the band spent the last two years playing more than 35 states and six countries.
The result is ‘Vaquero’, a bold album that confidently draws from Texas’ storied musical melting pot: dancehall shuffles, dustbowl narratives, Tejano, and more fill the record. In writing the new album, Watson felt especially drawn to the idea of the vaquero, the original Spanish horseman that set the foundation for the North American cowboy, a solitary figure with a legendary work ethic. Watson is a modern-day vaquero––he just gets up at 5 a.m. to wrangle songs instead of cattle. And while he won’t deny the pressure he felt following his last album’s success, outside barometers can’t compel him to change who he is or what he writes. Watson is Watson, chart-topping record or not. “This is the first album I’ve ever made where if it’s the last album I ever make, I could be content with that,” Watson says of ‘Vaquero’.
Refusing to worry about charts or current trends, Watson hopes the main thing the album accomplishes is bringing his growing legion of fans joy. And no matter what happens next, he is anchored and ready. “It doesn’t really matter whether I’m playing a dancehall in Texas or a stadium tour around the world, I’m just me,” he says. “I won’t change. I’m just too rooted in what I believe in. When you’ve played for such a long time to nobody, now that there’s somebody, you really don’t take that for granted.”
FORTHCOMING UK & IRELAND TOUR DATES (2017):
Jan 25th - Glasgow, Oran Mor
Jan 26th - Manchester, Night & Day
Jan 27th - London, The Garage
Jan 28th - Dublin, Whelans
Note to editors - For hi-res images, artwork and a copy of the full press release (album announcement), check out the presskit here: https://www.dropbox.com/sh/ev0stia52hdrky5/AABSvIe3p6gt-TAPnQsnymsPa?dl=0. Please let me know if you're planning any coverage around Aaron Watson and this gig, or if there's anything else you need (including press/guestlist to the show).
Lime Tree Music specialises in launching international Country & Americana artists throughout the UK & Ireland, one of the most exciting and fastest growing markets for country music in the world.
We work with artist and labels from Nashville and beyond to help them grow their presence establish a fanbase outside their own country and get to the next stage of their career, often with a view to touring in Europe. With a focus on increasing ‘buzz’ around a release, we run tailored campaigns focused on getting attention to a specific song, album or music video here in the UK, and we are always on the lookout for relevant media opportunities for our artists and their latest releases.
Founder & head of PR Luke Roberts is also happy to provide comments and insight on the country music scene in the UK, and the growth of this genre.
29 Dec 2016 11:30
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