FOR IMMEDIATE RELEASE
BELO, the innovative laptop case come ergonomic support is claiming that the unique design will see the laptop battery die, before there is a need to shake off the pain of wrists being forced to type at the wrong angle. Now part of a Kickstarter campaign, BELO is challenging regular laptop users to take the challenge.
BELO points out that all desk top keyboards are angled for a good reason, yet laptop keyboards are flat, again for a good reason, but not one that is friendly to the user’s wrists. That’s why BELO was created.
BELO addresses two musts for any laptop user. It’s a robust case built to protect even the most sensitive of Apples, and at the same time the concertina design transforms in to a table that moulds safely to the lap, and holds the laptop, with the keyboard angled to where the users’ wrists want to go.
The result of three mathematician trained designers getting their heads together, BELO is due to hit the market in 2017, and is currently inviting early adopters to get on the bandwagon now through their Kickstarter programme.
Simon Jones, one of BELO’s founders commented, ‘ We are seeing real interest in BELO as we go through the Kickstarter programme, and are keen to see as many people as possible take the opportunity of receiving an inaugural BELO. As well as being a great laptop case, the real benefit is the way that frequent laptop users will now be able to avoid wrist strain. That’s what the challenge is about. We believe the laptop battery will run out before your wrists ache!’
‘For all those looking for the perfect Father’s Day present just now, why not join Dad on the BELO journey, for delivery of a brand spanking new BELO just in time for Father’s Day next year, and save that hassle of present searching all over again.’
BELO's the result of a collaboration between KnoGno, a tech and design co. in London and Rodell Design, a Lake District based product designer/developer.
Collaborating over distance we ended up becoming our own target audience. We have worked on trains, in cafes and across continents at times to bring BELO to the world. Creating BELO has been a fantastic journey.
KnoGno (know-know) is 3 docs: John, Martin and Simon, all trained in science or maths and all from careers in some form of technology.
They all also have a penchant for good design and with the ubiquitous role of the laptop in their and everyone's lives, they wanted to combine technology and design with this innovative product.
BELO is a strong, protective case.
Slip your computer out and BELO assumes a wedge, giving you a comfortable, inclined typing surface.
Laptops used to be bad on the lap. No longer with BELO. Now, when using your computer on your knee or on a crossed leg, BELO's unique design conforms to the shape of your body. BELO forms an ergonomic interface between you and your computer, hugging and gripping your legs, insulating you from your computer, making laptop use more secure and comfortable.
06 Jul 2016 10:00
06 Jun 2016 10:30
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