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Swapping corporate politics for community values

27 January 2017 11:15


Mira Balac, has done what many can only dream of. Traded in a gruelling, high-profile corporate role to pursue her dream of owning her own business. Mira’s passion and commitment to helping the elderly and vulnerable in her local community has seen her new Promedica24 business flourish. She’s now helping people across the midlands and believes her new company is the answer to the regions hospital bed-blocking crisis.

“I always wanted to do something that makes a difference. Now I have the best of both worlds; a growing business, a sense of community and a real pride that I’m giving people a chance to receive the care they need in the comfort of their own homes. You can’t put a price on dignity and independence.”

Mira has been running her Promedica24 franchise in Warwickshire and Gloucestershire areas since September 2016. The company’s mission is to keep elderly and vulnerable people out of hospitals and care homes by providing 24 hour, live- in care in the comfort of their own homes. Unlike domiciliary care companies who just make short visits, Promecica24 carers actually live in the home with their clients to deliver one-to-one companionship and care.

Prior to starting her business, Mira enjoyed a highly successful career at board level. Her impressive roles saw her develop National Export Accounts for several household brands including Argos, B&Q and Homebase as well as develop and manage the global supply chains of several large high-street retailers.

Mira left her Global Exec role in 2015 after three decades. As her grown-up children flew the nest, she decided it was time to replace corporate politics with community values:

“Working your way to the top is hard, no matter who you are. But being a woman in business is harder still. I built a successful, high-profile career at the same time as bringing up my two children – it was tough! I reached the stage where I knew in my heart I wanted a lifestyle change. I felt, even at a senior level, I was not in control of my professional destiny and frankly I wasn’t enjoying it as much, when previously I had always loved my job. I was sick of the daily commute – anyone who has to travel on the M6 will empathise I’m sure! On top of that, I’d come to the realisation that I wanted to see my hard work benefit me and my family, not someone else.”

Warwickshire born and bred, Mira is passionate about giving people the opportunity to remain a part of the community she knows and loves. Describing herself as a nurturer by nature, she’s combining her natural instinct for caring with her impressive business skillsets…and tackling local issues head-on!

“Age and illness affects everyone, I’ve seen it first-hand. So many people either get stuck in hospital because there’s no one to take care of them at home or they’re forced to leave their homes and move into residential care. I’m talking about our mums, dads, brothers, sisters… the people we love.

I know that I can help and I’m passionate about doing the right thing so I refuse to sit idly by whilst the problem gets worse. Call me a crusader but it’s true. I’m determined to help people to stay in the heart of the community so that they can maintain their social connections and a sense of independence.”

Despite running a growing business, managing a full-blown home renovation project and having a fitness regime that would put most of us to shame, Mira gets involved locally wherever she can. She volunteers cleaning WWI and WWII graves, takes part in charity events and is a qualified Alzheimer’s Society ‘Dementia Friends Champion’, raising awareness and promoting Dementia friendly communities.

“The whole business is designed to be at the heart of the community – right where I wanted to be. I spend a lot of time socialising with friends, volunteering locally and keeping fit which means I’m always out and about. The business strengthens my community links, it certainly doesn’t detract from them. I hope to become the go-to service in Warwickshire, Gloucestershire and the Midlands, I see no reason why I can’t achieve that!”

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Press Contacts

Lucy Maisey

PR Director

Tel: 07921572554


About Promedica24

For more than a decade, Promedica24 has been providing live-in care to vulnerable adults as a genuine alternative to residential care homes. Our carers actually live in our clients home with them to provide one-to-one companionship and support. Promedica24 opened its first offices in Warsaw, Poland, in 2002 and since then, has expanded through Germany and the UK to become Europe’s largest provider of specialist live-in care.

We are passionate about our client’s right to receive the highest quality of care in the comfort, security and familiarity of their own homes. We firmly believe in the provision of care through kindness, experience, friendship and knowledge. We pride ourselves on making a difference to people’s lives and proudly set the standards in the care services industry. Promedica24 has positively impacted on the lives of over 24,000 families to date.

Franchise opportunity:
Why choose between making a profit or a difference? Promedica24 offers the opportunity for ambitious professionals from all walks of life to own and run a business that makes a real difference to people's lives. Our franchise partners operate at the heart of their local communities as ambassadors for care. Their role as is to educate and introduce healthcare professionals, and the families of those in need, to the services offered by Promedica24. Franchise partners assess, arrange and oversee the client /carer relationship for a truly bespoke solution and exceptional level of care.

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