Luwi (pronounced loowee and stands for “Let Us Wear It”) is an ultra thin, hormone-free, chemical-free, new form of contraceptive and sexually transmitted infection (STI) protection made for women.

Launched in 2016, we are now crowd funding to continue our growth. Our goal is to reach more women and let them know they can #beincontrol of their sexual health while also enabling a better experience than condoms for both partners. #swapjohnny4jenny

Until Luwi, women have had to rely on a man to wear a condom. Luwi gives women the ability to be in control of their protection and address the problem that condoms can be disruptive to feeling good, leading many men to be unprotected despite STDs reaching epidemic levels.1 “Until now, sexual health options have not kept up with the modern woman,” noted Kinsella, Founder of Luwi, and original Super Luwi Woman.

Unlike a tight cover of a condom that is only usable at a specific moment, Luwi can be inserted up to eight hours before it is needed and protectively rests inside a woman for a natural, pleasurable experience. Luwi acts as a lining to prevent contraception and sexually transmitted infections and diseases. According to independent efficacy tests9 Luwi is more protective than a condom, and has a .1 percent breakage rate, compared to a 3.1 percent breakage rate of condoms.

Condoms require women to outsource their sexual health; Luwi exists to change that NOW. Experts estimate that there are more than 150 types of condoms in the global consumer market – none are made for a woman.

Luwi contains no latex and is made of organic and hypoallergenic polyurethane, which is ideal for those with latex sensitivities and hormone reactions (e.g. breast cancer patients, survivors, those concerned with mental health). The material conducts heat, providing a more natural feel for both partners.

Not all Contraceptions are Created Equal

Primarily college-educated, on-the-go women and woman returning to dating, many with teen daughters, are buying Luwi online at,,, and Groupon. Plans include making Luwi available at clinics and university health centers. We need your help to bring Luwi to everyone who wants to try it.

“Luwi seems like one of the most effective STD, contraceptive products on the market, especially in the context of keeping women empowered,” claimed Linda Banner, PhD., a certified sex therapist in private practice who is instrumental in clinical research at Stanford Medical Center, and a Luwi advisory board member.

Experts estimate the NHS spending an extra £298.6 million between 2013 and 20207 resulting from an increasing number of unintended pregnancies. After using Luwi exclusively for a month, Nixalina Watson, a sex and dating expert and award-winning blogger stated, “Luwi is an epic alternative to traditional contraception. I don't like the feel of condoms. Luwi is almost undetectable. It feels good for my guy too. I can bet that many women have, at least once, felt pressured into not using a condom during sex. Unwanted pregnancies don't feel good and many of us have careers to consider,” she noted.

“As women, we can take a pill, have an implant fitted, have a contraceptive injection every three months, or have a coil fitted. The list goes on. Sometimes though, we don’t want to go down the medical route and just as important, we want STD protection. I’ve come across an absolute belter in Luwi and it’s easy to use,” said Naomi Lewis.

In addition to protection, a woman’s mental health may be threatened by taking oral contraception and millions do. A survey of 1,022 people8 aged 18-30 found 93 percent had taken or were taking the pill, and that 45 percent experienced both anxiety and depression. Fifty-eight percent surveyed said the pill had a negative impact on their mental health compared to four percent citing a positive effect. Since then, a study overseen at the University of Copenhagen, found that women taking either the combined pill or the progesterone-only pill were more likely to be prescribed an antidepressant than those not on hormonal contraception.

Every woman we know fastens her own seat belt in her car, and now she can #beincontrol of her own protection.
Help Super Luwi Woman and pledge on a reward at AXF

1 Public Health England
6 The World Health Organization
8A Debrief survey of 1,022 women
9 International Family Planning Perspectives

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