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Stagecoach Performing Arts

Stagecoach Performing Arts shortlisted as brand leader

14 March 2018 10:21


Stagecoach Performing Arts has been shortlisted for a nationally-recognised business award this week. Thanks to increased growth, a successful brand redesign and a proven business model which, to date, has been adopted by over 350 franchisees across nine countries, they are the only children’s services franchise to be singled out in this category.

The award for ‘Brand Awareness’ is given to those franchises that actively demonstrate a comprehensive understanding of where they sit in their specific marketplace. Stagecoach Performing Arts were shortlisted by the British Franchise Association (bfa) for the network’s commitment to their customers’ needs.

“In 2014, we commissioned extensive research across all stakeholders to understand how the Stagecoach brand was perceived, its relevance to consumers today and what market position it could hold to sustain ongoing business for our franchisees in the future. In other-words we stress tested the brand for the 21st century and based on the results we clearly understood the wider appeal of the business. We unlock children’s potential to accomplish on the stage of life by teaching the performing arts and we call it developing Creative Courage. Immediate actions were taken involving a complete brand refresh, new marketing campaigns and digital strategy. It’s testament to our incredible franchisee network that this rebrand was welcomed and adopted across the board.

“As we approach our 30th anniversary this April, the entire Stagecoach team continues to monitor client engagement and plan our strategy around what our customers want. We have lots of fun activities planned worldwide to help us sustain our progress in brand awareness but also focus on rewarding and retaining students who enjoy our services. We’re delighted to have been recognised for our work and are very much looking forward to the awards evening,” said Andy Knights, Chief Operating Officer at Stagecoach.

The winner of this highly sought after accolade will be announced during the bfa’s annual glittering ‘Franchisor of the Year Awards’ in partnership with HSBC, at the ICC in Birmingham, on Thursday 28th June. All categories are considered by a panel of esteemed judges.

“Stagecoach have been shortlisted as Finalists for the bfa HSBC Brand Awareness Award because they have evidenced an innovative and engaging approach which makes their brand both memorable and meaningful.” Emily Price, Head of Operations at the bfa.

-Ends –
If you would like to speak with Andy Knights about the bfa award shortlisting, please contact Kelly Ayres at Rev PR on 07895 876745

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Sally Anne Butters

PR Director

Tel: 07887 495198


About Stagecoach Performing Arts

About Stagecoach Performing Arts:
Over the years we have seen more than one million students unlock their potential, which is something they will value for their whole life. At Stagecoach we teach our students so much more than how to sing, dance and act. We help them blossom into well-rounded individuals, ready to embrace life and all its opportunities.

With nearly 30 years’ experience in teaching the performing arts, we understand how to get the best out of our young performers. We delight in seeing our students have fun, make friends, learn new skills and discover hidden talents.

We encourage them to take ‘safe risks’ through rehearsals and performance, which brings out a willingness to take on new challenges. None of us know what the future holds, which is why it’s so important for today’s children to be resilient, brave and self-assured. Furthermore you can rest assured that your child is in safe hands as we adhere to the strictest child safety policies.

About joining Stagecoach as a franchisee:
With our 30th birthday in 2018, the Stagecoach model has been proven and refined to become one of the UK’s leading performing arts opportunities. Franchisees build a team of equally passionate and enthusiastic teachers, qualified to bring out the very best in their students. Stagecoach schools provide a thriving, nurturing and supportive environment for creative learning. That’s just one of the reasons why 40,000 children every week flock to classes nationwide.

Today, a network of more than 300 franchisees operate over 680 schools offering 1,780 classes in eight countries. Through an exciting and varied framework of teaching and development, franchisees have helped to unlock the potential of more than one million students since it opened in 1988.

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