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Spurred on by loss, local couple join forces in new business venture

26 January 2017 11:12


After almost 30 years in the criminal justice system, Court Clerk, Gill Clements, grew tired of seeing ‘the very worst in people; day in, day out’. The sudden loss of her father in 2015, prompted Gill and her fiancé, Gary to change their lives forever. The dynamic couple have catapulted themselves from one end of the spectrum to the other, opening a brand new care business in the Ribble Valley.

“I’ve spent last 20 years plus seeing the worst in people, every single day. When my dad died suddenly a couple of years ago I was utterly devastated. A counsellor helped me through what was the toughest time of my life. At the hospice where I was treated, I saw how simple acts of kindness and taking the time to listen and understand people could make the world of difference. I went from seeing the worst in people, every day, to seeing the best and the good. I wanted to feel like a part of that world instead of the one I felt tied to through my work,” explained Gill.

The couple launched their new business, Promedica24, in September 2016. Their mission is to keep the elderly and vulnerable out of hospitals and care homes by providing 24 hour, live-in care. Gill and Gary’s carers actually live in the home with their clients. A service centred on companionship and care, Promedica24 aims to preserve independence and dignity whilst alleviating the regions hospital bed-blocking crisis.

Gary is no stranger to the NHS. For the last 20 years, he’s worked in large multi-nationals with links to both the health service and elderly social care. He’s travelled the globe, been instrumental in securing industry funding and responsible for the success of several large European contracts. Despite all of that, having reached the pinnacle of his career, Gary realised he wanted more control over his destiny: “When we lost Gill’s dad, it really made us reassess our priorities. I felt that increasingly, I’d achieved all I wanted to in my career and it was time to do something different. Something for ourselves but where I could use my skills and really make a difference.”

For local lass Gill, an overwhelming desire to make a difference to those in need, rather than live with a feeling of ‘going through the motions’ was the biggest driver after the loss of her father: “I was born and raised in Accrington, this has always been my home and my community and I’m very passionate about what goes on here. Being able to help people to stay at home instead of having to go into care is one of the most worthwhile things I can think to do. No one should have to leave a home they’ve worked hard for and love. I wouldn’t have wanted that for my own father and I know friends and family with the same worries for their loved ones.”

At 49 and 52, you’d be forgiven for thinking that Gill and Gary would be considering slowing down, not starting a new business. But this energetic couple are far from the norm; from growing their own fruit and veg on their allotment to rescuing four-legged friends! The pair are keen Caravaners with a love of UK travel and Gary enjoys nothing more than getting involved in sporting challenges for charity. His next adventure will involve abseiling from the top of a church spire later this year!

As you would no doubt expect, when it comes to the future, Gill and Gary have grand plans for success. Using their combined skills, knowledge and passion for making a difference, they are determined that Promedica24 will become a genuine, affordable care option for the community they know and love.

“We have the best of both worlds now: a growing business, a sense of community and a real pride that we’re giving people a chance to receive the care they need in the comfort of their own homes. We want to become the go to service in the Ribble Valley and I see no reason why we can’t achieve just that,” said Gill.

Now you may well ask, are the couple worried about working together and the effects that being business partners may have on their relationship?

“Oh no, I know who’s boss,” laughs Gary. “In all seriousness, our skills are complimentary. Gill is organised and efficient but a little bit shy whereas I’m more confident and comfortable with putting myself out there and promoting the new business and the impact we can have. We thought it was a great way to make it work for us and, so far, we’re not wrong!”

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Press Contacts

Lucy Maisey

PR Director

Tel: 07921572554


About Promedica24

For more than a decade, Promedica24 has been providing live-in care to vulnerable adults as a genuine alternative to residential care homes. Our carers actually live in our clients home with them to provide one-to-one companionship and support. Promedica24 opened its first offices in Warsaw, Poland, in 2002 and since then, has expanded through Germany and the UK to become Europe’s largest provider of specialist live-in care.

We are passionate about our client’s right to receive the highest quality of care in the comfort, security and familiarity of their own homes. We firmly believe in the provision of care through kindness, experience, friendship and knowledge. We pride ourselves on making a difference to people’s lives and proudly set the standards in the care services industry. Promedica24 has positively impacted on the lives of over 24,000 families to date.

Franchise opportunity:
Why choose between making a profit or a difference? Promedica24 offers the opportunity for ambitious professionals from all walks of life to own and run a business that makes a real difference to people's lives. Our franchise partners operate at the heart of their local communities as ambassadors for care. Their role as is to educate and introduce healthcare professionals, and the families of those in need, to the services offered by Promedica24. Franchise partners assess, arrange and oversee the client /carer relationship for a truly bespoke solution and exceptional level of care.

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