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Social Media and Print: Why Cross-Media Marketing Matters

29 November 2016 14:15


Social media marketing matters. It's effective, you can track it easily, and you can target a specific audience or demographic. But there's still a place for print marketing, and combining the two gives you a killer marketing platform. Here's why.

Immediacy vs permanence

Social media is very 'now' - and its very impermanence is one of its great strengths. You can quickly and easily engage your customers directly, creating conversations that build your brand's presence. But printing offers permanence and gives credibility and tangibility, an opportunity to reinforce visual branding and target an audience who may not access social media. Print advertising gives you an opportunity to stand out from the competition when all their efforts are focused online.

Combine and cross-promote

By combining your social media marketing strategy with print, you can cross-promote effectively between the two. Ensure your leaflet printing ( , flyers and business cards all point to your social media presence. Then tweet or post directing your customers to your print ads to build a real buzz around them. This technique will reinforce your marketing message, connect with differing consumers based on the marketing medium that has caught their attention and ultimately elevate your campaign resulting in a higher customer conversion rate.

Get creative

Study the Twitter feeds of companies who are effectively working cross-platform to see how they incentivise and drive traffic to their print ads, and vice versa. Then get as creative as possible with your own print advertising - beautiful, customised graphic art is set to be the next big trend in website and graphic design, so tap into that to produce something unique that your audience will want to share and tweet and post about.

Engage with meaning

Don't ignore customers who respond to your print advertising online. You need to engage them and keep the conversation going. Be timely and interesting in your responses, and engage with positive and negative responses to learn what you did well and what you could do better in future. The more people tweet or post about your print ads, and the more engaged you can be with them, the better. Remember that printing and direct mailing drive potential and current customers to your website so in order to collect the relevant return on investment data ensure that your promotional codes on the printing vary from the online social media marketing so that you can monitor which activity has driven which website traffic.

Try our online leaflet template designs to help kick start your multimedia marketing campaign and boost you business sales.

At we specialise in high quality printing and design to get your brand out there, so contact us about that print ad that will set social media buzzing.

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Press Contacts

Thomas Dodds


Tel: 0845 2993 923



We are

We are a leading online printing company that specialises in high quality printing and design services.

Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality.

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.

We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets.

We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing.

We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim.

That's our promise.


We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy.


We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.
If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business.
If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want.
If you have any questions or want more insight into our business please get in touch.

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