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What Could I Be?

Social Enterprise Launches Business Led Career Education Community

11 September 2015 11:45


Having completed successful pilots in Scotland, Yorkshire and Humberside, What Could I Be? is delighted to be launching a UK wide business community to deliver career ideas to young people and their parents.

For many young people work experience, apprenticeships and careers will be taken up in the region they live and with an SME or large employer. It is therefore important that businesses of all sizes are able to contribute to growing future generations of employees and entrepreneurs.

What Could I Be? is a social enterprise which publishes and delivers free i-ZINEs to 12 year olds and their parents. The aim is to provide a starting point for the introduction of career ideas which are promoted in a visual and engaging way.

What Could I Be? is pleased to be launching a membership programme which invites individuals and businesses of all sizes to come together and collectively fund three national editions for 600,000 young people starting in November.

Director at What Could I Be? Dr Jane Dennehy said: ‘Over the past twelve months we have delivered three editions and more than half a million copies to all S1s in Scotland and Year 7s in Yorkshire and Humberside – but this is just the beginning.’

She adds ‘Career education which encourages children and their parents to challenge rigid ways of thinking about work is critical to ensuring they can make the best use of all the opportunities available to them.’

‘Since the school year started we are being inundated with calls for our i-ZINEs from teachers, parents and career advisers’ says Dennehy. ‘We believe that by applying crowdfunding principles to build and fund a business community we can support these early and important career conversations with young people and their mums, dads and carers.’

The annual membership programme is charged at £100 up to £2000 according to the number of employees within a business or organisation.

For more information contact:
Jane Dennehy
01877 384657
07531 227851

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Press Contacts

Jane Dennehy

Managing Director

Tel: 07531 227851


About What Could I Be?

What Could I Be? is a social enterprise which publishes products for young people and their parents to disrupt perceptions of careers which limit choices.

The i-zines are free and distributed to all first year secondary students on a region by region basis.

We are funded through business memberships and sponsors to encourage the relationship between employers, children and parents and facilitate an understanding about the workplace and its many opportunities now and in the future.

For WCIB equality of access to information is a key objective.

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