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SMARTIFY: Scan, Identify & Uncover the great stories behind your favourite art

14 April 2016 20:15


The Cartoon Museum and tech start-up SMARTIFY, team-up to give you a preview of the new wave of positive disruption. See how digital can change the way audiences engage with art across museums & galleries.

Join SMARTIFY, on 19th May 2016 and be among the first to try a beta of the latest interactive gallery technology. SMARTIFY’s team of art-lovers/tech-nerds is launching a ground-breaking app that allows visitors to recognize artwork by scanning and uncover great stories behind it through rich commentary.

The launch evening will include complimentary entry to The Cartoon Museum’s blockbuster exhibition The Great British Graphic Novel. This exhibition is part of a two-year research project celebrating the history of this popular genre as well as showcasing the huge range of graphic novels coming out of the UK today.

A short address will be given by Anita O’Brien (title in Italics), Jeff Skinner (Executive Director - The Deloitte Institute of Innovation and Entrepreneurship) and the team itself, with more speakers from London’s top national museums TBC.


Anita O’Brien, Director/Curator of the Cartoon Museum said: "The Great British Graphic Novel is a celebration of the huge range of graphic novels coming out of the UK over the last thirty years. We believe people will be moved and inspired by the exhibition. SMARTIFY will allow us to showcase some of our research and enliven our displays in a way that has never before been possible for us before."

Thanos Kokkiniotis, CEO of SMARTIFY said: “Every year more than 30 million people visit London's top museums and galleries. Every day, 1.2 billion photos are uploaded to the top four social sites with art venues featuring heavily. SMARTIFY wants to reframe the use of smartphones in museums as engagement rather than distraction. Our technology will provide exciting new ways to connect with art, artists and those who love it.”

Jeff Skinner, Director of Deloitte School for Entrepreneurship at The London Business School said ‘

Live demos of SMARTIFY @:

Tate Modern:

National Portrait Gallery in London:

To reserve your spot and champagne (!!!) please RSVP via:
 Email:
 Online: Click to register via Eventbrite

Notes to Editors

Twitter: @_smartify
Instagram: @_smartify
Facebook: Smartify


Ever been to a gallery and struggled for more information about the artwork? Had to forfeit your retina display and Hi-Fi noise cancelling headphones in favour of a second-hand audio guide and a pre-selected tour? SMARTIFY’s team of art lovers/tech nerds are launching a new app that empowers visitors to follow their own preferences, allowing museum-goers to scan any artwork and get access to inspiring audio and video commentary.

SMARTIFY C.I.C founded in December 2015. It hopes to enrich visits to art venues by creating meaningful connections with the artwork and the communities who love it. The app is currently available to iOS users with Android coming soon. SMARTIFY’s ambitious vision is to bring positive disruption to the way audiences experience art in museums, galleries and other venues. It is a platform to interpret, share and respond to art.
How it works
After scanning an artwork users are presented with museum commentary (text, podcasts etc.) and access to new voices, curators or friends (similar to Twitter or Instagram). Visitors can then follow related thematic tours, or share a personal reflection and start building a tour. All scanned works are saved to the user’s profile.

Here is short demo of our prototype at The National Portrait Gallery:


Thanos Kokkiniotis, CEO, has 7 years experience managing Royal Dutch Shell’s mobile strategy, including a portfolio of 3 mobile applications used by more than 4 million customers across 31 countries. He has an MBA from the London Business School where he specialised in strategy and marketing.

Anna Lowe, Business Development, has worked in museum education and arts project management ranging from Argentina’s National Gallery of Fine Art to Camden Council’s Arts and Tourism department. She holds an MA with distinction in The Cultural and Creative Industries and was selected as a Clore Emerging Leader 2016.

Nick Mueller, Chief Creative Officer, manages the UX, interface and creative concept teams as Chief Creative Officer of MOBGEN. He also initiated the Red-Dot awarded MOBGEN.lab (in conjunction with TU Delft) to research, design and build disruptive innovations and digital experiences.

Ron Vrijmoet, Business Development & Operations, After an 18 year career at WPP, Ron co-founded MOBGEN in 2009, building it into one of the leading Mobile Solution specialists in Europe. MOBGEN designs, delivers and runs large-scale mobile systems and applications for global clients in the automotive, retail, travel and banking sector.

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