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Competitions, social media marketing and collaborative promotions have helped enable Shaken Udder milkshakes to increase sales by 35% reveals the founder of the brand.
Jodie Farran, who set up Shaken Udder in 2004 with Andrew Howie, explains that savvy and successful marketing can be achieved on a minimal budget if you think outside the box.
“As a small business we don’t have the big marketing budgets that lots of our competitors have, meaning we must be as innovative and resourceful as possible to make our marketing budget work harder. Key to our activities are collaborating with other like-minded brands that reflect our ethos and brand values – something we’ve worked hard to achieve over this past year.”
Whilst the introduction of the new Salted Caramel flavour 330ml milkshakes at the start of the year, and the launch of the new 1-litre ‘Uber Udder’ cartons have contributed to Shaken Udder’s sales increase, new consumer interest, driven by marketing activities, has also certainly been a driving factor. Collaborative competitions have been one of the most successful marketing activities for the firm.
This year Shaken Udder has worked with some high-profile brands such as Benefit Cosmetics and Dorset Cereal. “These collaborations have produced great results and in some cases we achieved 50% more entries than these high-profile brands average when collaborating with other companies. Obviously it’s great for us, but also beneficial for companies we collaborate with too, small or large,” explains Jodie.
In addition, Shaken Udder also emphasises the importance of working with smaller local brands too. Jodie explains “This year we’ve linked up with the likes of Fairfield Farm Crisps and The Secret Hamper. It’s important to build a sense of community with other local companies. We all face similar challenges, so working collaboratively together can help strengthen and support each other by tapping into new or niche audiences, gathering vital data, and driving brand awareness. This ultimately has a positive impact on brand sales.”
Shaken Udder plans to continue with carefully considered collaborative promotions in 2017. “We want to build upon the success of 2016 working with brands we know align nicely with Shaken Udder,” explains Jodie. “This activity will therefore remain an important pillar of our marketing strategy, combined with other core activities including in-store promotions, sampling and, of course, our annual UK festival tour which is where our milkshakes were born.”
For more information on Shaken Udder please visit www.shakenudder.com. For samples, interviews or images contact Nikki at firstname.lastname@example.org or call 07733 261843.
08 May 2017 12:17
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