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Sweat & Sound

Secret, Live Music Fitness Events? Sweat & Sound Ready To Take Over London With Their Summer Event Series

01 June 2017 10:00


Sweat & Sound is the new fitness events business that is about to (secretly) steal Londoner's hearts with their euphoric, live music, festival-style, immersive fitness classes.

The take on these events is to be exclusively non-exclusive! Which means what exactly?

According to Ariana, founder "There is so much cliquiness in the fitness industry, so many people are "super-cool" and have millions of Instagram followers and it is a tight industry where the coolest events are secret and reserved for the apparent "coolest people". We think all that is great but can also be intimidating for the average person who loves the fitness world but isn't included in all this amazing stuff that happens in a city, the stuff that sadly is reserved for a very select group of people...

So, as our events are in secret locations and can only hold a certain amount, they are all 'invite only', but anyone can get on the list to receive an invite. You just register at

A few weeks before each event we RANDOMLY invite a selection of people from our database, each invite allows you to book up to 2 tickets, which by the way are totally affordable at only £25. If the event doesn't sell out (which is rare) we release a new batch of invites".

The events are tapping into a new side of the fitness industry - the creative, fluid side where people can experience more than just the physical body. We already practice this through yoga and meditation, but not usually in such a high-energy, endorphin-inducting way.

On what the events entail, Ariana states "I and my co-founder, Martina, wanted to create the ultimate fitness experience, that involves not just a seriously intense, powerful workout, but also connects people with sensory installations, immersive themed set design and music that will literally get you high on the octanes! A Sweat & Sound event is an experience you'll never forget. We have recreated that beautiful escapism of being at a festival, with music that is both happy as well as powerful and a workout that will drive home results.

As this is a full health experience, you'll also meet local health & nutrition startups offering pre-workout and post-workout samples, plus other treats. Best of all, when guests leave they take home a very special goodie bag... which contains something super-cool that I can't disclose. Hopefully, you'll be at one of our upcoming events to find out!"

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Press Contacts

Ariana Alexander-Sefre


Tel: +447958491107


About Sweat & Sound

Sweat & Sound create pop-up, live music fitness events in 'secret' locations all over London. Attendance is invite-only, sign up to receive invites is via Events feature some of London's best upcoming musicians and other exciting surprises from our health & nutrition partners!

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