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Say hello to your sole-mate

30 September 2014 16:18


Loveable new brand for Men and Women set to revolutionise the way we wash and store our socks.

Pairz® socks stay forever together throughout the wash, dry and store process. Good riddance sock monster, goodbye black hole. Don’t spend time searching for socks, spend time putting your feet up instead.

Socks are for life, not just for Christmas, thanks to Pairz®; socks that stay forever together throughout the laundry process, right until you’re ready to wear them again. Chief Pairing Officer, Alex Nagaty, made it her mission to solve the common lone sock from a destiny of single-dom after becoming increasingly frustrated wasting precious time searching for missing socks. Pairz® have been designed with a unique looped label to keep them together, which can’t be felt when worn and also comes in handy when hanging your Pairz® on the line to dry.

A percentage of each sale will be donated to aptly named charity SOCK (Supporting Ovarian Cancer Knowledge), which is particularly close to Alex’s heart. Sock charity is totally reliant on volunteers and 100% of all donations goes towards vital research programmes and campaigns to educate people about the signs and symptoms of ovarian cancer. For the chance to grab some Pairz® at a special introductory price, check out the soon to launch crowd funding campaign on and help Alex reach her £5,000 goal (10% of which will be donated to SOCK).

The high quality cotton socks are perfect for everyday and as each pair comes with a little message they make the ideal gift to give to someone you care about. Pairz® will be available for pre-order on in a variety of signature patterns and colours for Men and Women from the end of October 2014. Petites Pairz® for children are scheduled for launch in early 2015.

Pairz® are made of 80% Combed Cotton, 17% Polyamide and 3% Elastane. They will be available for purchase at a SRP of £10.00.
Patterns available: Polka Pear, Stripes, Plain.

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About Pairz

Brand new product due to launch in time for Christmas 2014. Pairz socks stay forever together throughout the laundry process right until you're ready to wear them again. A percentage of each sale will be donated to aptly named charity SOCK (Supporting Ovarian Cancer Knowledge).

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