“Russell Brand represents 95% of businesses better than business lobbyists and the business media”.

Enterprise Rockers Co-Founders, Tina Boden and Tony Robinson OBE, believe global #MicroBizMattersDay on January 9th will show that ‘collective responsibility for change’, which Brand promotes, is a good way to make life better for most self-employed people.

The ‘Power of Plenty’, is how the Enterprise Rockers informal, free to join in, community terms it. Self-help by micro enterprise owners, 95% of all businesses, ensures they can ‘keep going’ and ‘make ends meet’ despite many Governments and most Big Business “stacking the odds against our survival”.

Robinson and Boden are aware that many people dislike Russell Brand and his opinions but they feel he tells the truth about how hard ‘the system’ makes it for ordinary, hard-working, people, including the self-employed, to earn a reasonable living.

Robinson says: “The recent VAT MOSS debacle; high costs of doing business because of energy, transport and telecoms; managing red tape; unfair payment terms and government financial support to bigger businesses, demonstrates how important levelling the business playing field is.

We have to help ourselves as we can’t influence change through the £2billion lobbying industry. We can help each other to win more customers, buy from each other, improve cash flow and advise each other on how to keep going. That’s what #MicroBizMatters Day, on January 9th, is all about? “

Boden says “Some Rockers have described it as the micro biz social media equivalent of Live Aid. By each micro business owner giving 9 minutes to help each other on January 9th we hope that the prospects of survival and growth for hundreds of thousands of us will be improved.

We are inspired by the generosity and creativity of micro (0-9 employees) enterprise owners as to what they will do in 9 minutes to make the biggest impact on the business lives of others”.


Download as PDF| Report this press release



Tony Robinson OBE is known as the Micro Business Champion. He is an authority on microenterprise and is a professional speaker, broadcaster and writer on this subject. He also writes poetry and fiction with his latest novel (November 2017) being 'Loose Cannon' and his most well-known work being the fictional satire 'Freedom from Bosses Forever' which also contains over 80 practical tips for micro business owners' success.

Tony is on a never-ending tour with his one man, one hour 'Let's Get Enterprising - Micro Myths and Magic Show' which suggests that for the majority of business owners there is a better way than the American Way to start up, survive and thrive. The show has been booked by organisers in London, Chesterfield, Newcastle, Yorkshire and Devon. Tony's aim is now to reach as many prospective and existing micro business owners with his show. As well as paid engagements with the show at business conferences and exhibitions he presents 2 UK shows a month, free of charge (expenses upfront) to Charities and genuine Social Enterprises.

Tony has also founded and directed a number of social enterprises to improve the quality of learning and support for new enterprise owners. The most well known of these is the SFEDI Group which includes the Institute of Enterprise and Entrepreneurs which he founded in 1996 and still co-owns. The most recent is Enterprise Rockers CIC which promotes the #MicroBizMatters global movement and the annual #MicroBizMatters Day. He co-founded this with Tina Boden in January 2012.

This independent, informal, free to join in, no contact details required, #MicroBizMatters Movement. @MicroBizMatters is part of Enterprise Rockers CIC and has one aim and five campaigns.

The aim is to make life better for micro (0-9 employees and up to £2million turnover) enterprise owners around the world and the campaigns are #PayIn30Days; Indie25ER; #NotAnSME; # CallOutTheBizBullies and #MicroBizMatters Day. The fifth, annual #MicroBizMatters Day is hosted by the City of Hull on January 11, 2019. The first three took place in London and the last was in Manchester. It is the only major day of recognition and action backed by all the national small business membership organisations in the UK.

Since launch, they have attracted many Friends of the Enterprise Rockers. These are networks of microenterprise owners within membership organisations and client/customer groups. Hundreds of thousands of self-employed and business owners have been helped by this informal, self-help movement.

#MicroBizMatters Day the biggest social media event for business owners and trends on twitter for over 7 hours. The day presents 8 learning hours and is truly a day of Recognition, Action and Learning.

Tony and Tina's famous friends have supported #MicroBizMatters Day throughout and they include Tim Campbell MBE, Sway (Mercury Award winner), Kanya King MBE, Penny Power OBE, Emma Jones MBE, Chris Percival, Charlie Mullins OBE. Michelle Dorrell, Laura Henry, Kate Hardcastle, Janice Gordon and Elaine Clark.

Tony and Tina have individual micro enterprises, both for longer than 20 years, and are well known in the UK for their work to support and promote start-ups and business ownership. Tony is and has been a Small and Micro Business Ambassador for a number of organisations, including Investors in People, and served on many Government Committees and Task Forces. He is currently an Ambassador for the Business Books Awards and a Judge for the NatWest Great British Entrepreneur Awards.

Tony received an OBE for services to small firms in 2001 and received two lifetime awards for enterprise in 2012 (from the IAB at the House of Commons) and 2013 (from Start Your Business Magazine). He founded the SFEDI Group in 1996 and remains a co-owner. He is co-founder and a Fellow of the Institute of Enterprise and Entrepreneurs. He is Patron of the John Cracknell Youth Enterprise Bank. He is a long-serving NED of Yorkshire in Business, the enterprise agency for the Yorkshire Coast Region, which provides low cost and free enterprise support and has 5 buildings of workspace for prospective and existing micro business owners.