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PrintUK.com

Rumours of the death of print media have been greatly exaggerated…

01 October 2015 14:15

FOR IMMEDIATE RELEASE

How many times have you heard ‘print media is dead, it’s all about online now’? Well, rumours of the death of print media have been greatly exaggerated, it’s still here and here to stay. You can’t ignore the online world, but work the two together in harmony and you have the dream ticket…

Here are five reasons printing and print media isn’t dead:

Reason one

Your marketing materials are the face of your business, the physical mark in the world of who you are and what you do. Well designed, attractive flyers and brochures will add to your credibility, and an established and serious company needs to have information at hand ready to give prospective customers.

Reason two

It can help you stand out from the crowd. Everyone has an online presence and it’s getting quite noisy out there. Junk mail used to be something that came through your door, now it’s an overflowing inbox – emails that you don’t even notice let alone read. Be proud of your printed materials like leaflet printing as many companies no longer have them so it gives you an edge.

Reason three

Print media is tangible – your customers can hold it and take it away with them. It lasts a long time; they can put it on the fridge or find it in their handbag, prompting them to contact you. It promotes brand familiarity too, if your potential customers have seen your print marketing, they will recognise you when they are searching online.

Reason four

Not everyone uses the internet. Even in these tech-savvy times, some customers will prefer the reassurance of a company that uses traditional methods. Use the two together and you cover all your bases.

Reason five

Print and digital go hand in hand. Even if you are dealing with a potentially younger, more tech-aware demographic, they will still receive direct mail and leaflets and occasionally act upon them. For example, a QR code on a printed brochure may lead a potential customer to your website. But its incredibly important to use both mediums when marketing. Checkout one of our previous articles: Direct Mail beats online, according to study. Also a very good article is from CustomerCommunications.com who talk about the importance of mashing up the two here. To Reach Your Future Customers, Mash Up Print and Digital

Having physical printed media consolidates your work online, gives you multiple marketing channels and makes you recognisable. It raises brand awareness and spreads the word – so go and spread it.

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Press Contacts

Thomas Dodds

Marketing

Tel: 0845 2993 923

Email: thomas@printuk.com


About PrintUK.com

We are PrintUK.com

We are a leading online printing company that specialises in high quality printing and design services.

Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality.

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.

We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets.

We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing.

We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim.

That's our promise.


Production

We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy.

Artwork

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.
If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business.
If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want.
If you have any questions or want more insight into our business please get in touch.

www.PrintUK.com

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