FOR IMMEDIATE RELEASE
London, England – 18th September 2014 - Rovio, the leading publisher of the multi-award winning franchise Angry Birds today announces its partnership with Room to Read to help support their ongoing efforts to develop literacy skills and provide quality education to children.
Starting on the 15th September, fans of the hit game Angry Birds Epic on iOS, Android and Windows phone will be able to purchase a special ‘Good Deeds’ coin bundle from the in-game store and part of the proceeds will go towards supporting Room to Read. The campaign will last for two weeks 15th – 29th September and all the money raised will be used to provide children in Asia and Africa with educational opportunities and support the development of key literacy skills and a habit of reading. These include providing quality reading materials, establishing learning spaces, providing teacher training and support, and building community and government partnerships.
"At Rovio, we’re delighted to be able to contribute to the important work that Room to Read does in providing children with key literacy skills and getting them to read for pleasure. As well as helping raise funds, we also want to spread awareness of the urgent need for help", concludes Publishing Director Laura Nevanlinna who heads Rovio's book and magazine publishing business.
Room to Read seeks to transform the lives of millions of children in Asia and Africa by focusing on literacy and gender equality in education. Working in collaboration with local communities, partner organizations and governments, the organzation develops literacy skills and a habit of reading among primary school children and ensures girls have the skills and support needed to complete their secondary education.
Room to Read’s Chief Development Officer Dr. Geetha Murali said: “Rovio is a highly recognized company and is a leader in the gaming industry, so we feel privileged about the opportunity to partner with Rovio on this game. At Room to Read, we know that partnership makes big things possible, and we know that Rovio’s support will introduce our work to new audiences in a very creative way.”
This campaign has been supported by Playmob, a London based company specialising in charitable fundraising through games.
About Angry Birds Epic
Get ready for a bird-tastic FREE RPG adventure filled with “weapons” (whatever they could get ahold of), magic, bad guys and silly hats! Lead your feathery team into battle now – it’s going to be EPIC!
- EPIC BATTLES! Turn-based battles between our heroic flock of warriors and those green snout-nosed scoundrels! It’s easy to play, but difficult to master!
- EPIC WORLDS! Explore a fantasy Piggy Island with everything from tribal villages and frosty mountains to tropical beaches and mysterious caves!
- EPIC CHARACTERS! Join Red, Chuck, Bomb and the other heroes as they face King Pig, Wiz Pig, Prince Porky and many more villains!
- EPIC UPGRADES! Level up your characters, armor, weapons and potions to become a legendary hero ready to take on the mightiest pig warrior!
Angry Birds Epic is available on the App store, Google Play and Windows Phone, for free, now
Rovio Entertainment Ltd, the creator of Angry Birds™, is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is an established worldwide entertainment brand reaching out into publishing, licensing, animations, books, and location based entertainment. Rovio's animated Angry Birds feature film is slated for a 2016 release. www.rovio.com
About Room to Read
Room to Read is a global organization seeking to transform the lives of millions of children in Asia and Africa through a focus on literacy and gender equality in education. Founded on the belief that World Change Starts with Educated Children, Room to Read works in collaboration with local communities, partner organizations and governments to develop literacy skills and a habit of reading among primary school children and to ensure girls have the skills and support needed to complete their secondary education.
Since 2000, Room to Read has impacted the lives of nearly nine million children by providing increased access to high-quality educational opportunities through its network of libraries and schools, local language children’s books and its girls’ education program. Room to Read is changing children’s lives in Bangladesh, Cambodia, India, Laos, Nepal, South Africa, Sri Lanka, Tanzania, Vietnam and Zambia and aims to reach 10 million children by 2015. Learn more at www.roomtoread.org.
Playmob enables gamers to give to global causes while playing their favourite games. We take the pain and hassle out of setting up charitable campaigns and allow game studios to embed campaigns quickly and easily into their games. Playmob’s goal is to raise $1billion by the end of 2016 to support global projects, by partnering with games studios and publishers. Charitable campaigns not only raise money but also typically increase engagement in-game, the lifetime value of players and conversion of non-spenders to spenders.
15 Oct 2014 15:55
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