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blue white and grey limited

Riding The Wave of Success: Lifestyle Store See's Huge Growth in First 6 Months

15 April 2016 09:00


- Online Store Outgrows Previous Platform –

Blue white and grey ( have this week launched a brand new webstore after growing out of their previous platform.

Launching in September 2015, is an online lifestyle clothing store with a specific focus on outdoors, adventure, surf, snow and skate brands. With a current portfolio of 17 brands (and counting), including the likes of Volcom, Deus ex Machina, Globe and WeSC, has become a go-to store for the latest seasons clothing from the best brands in the industry. Now, with only 6 months under their belt the relative newcomers have outgrown their initial website and migrated to a larger and more comprehensive web platform, as well as seeing a complete redesign of the website.

Going from strength the strength, are underlining their position within the industry by moving to a platform that can better satisfy the demands of the customer base.

Founder of blue, white and grey, Simon Lomas comments “Since day one we have been overwhelmed with the reaction to from all of our customers. We all knew that we would be moving platform one day, but none of us expected it to be so soon. Due to the demands placed on the website and the growing interest in our online store we thought it best to move now to satisfy customer demand.” launched its online lifestyle store at the end of September 2015, offering the latest fashion trends and accessories across outdoors, adventure, surf, snow and skate industries. Fusing a bespoke collection of brands, the store aims to showcase up-and-coming labels whilst continuing to support a selection of well established, industry favourites.


Further Information
For further information and images please contact or alternatively call 07739490698

Essential Information
The store…
A collaboration of simplicity and functionality, the new store captures leading trends, whilst offering customers a finely tuned retail experience. Differentiating from larger online retailers, prides itself on its unique brand selection and concise product range. Moving into it’s second retail season, the online store brings customers fresh new styles alongside wardrobe must haves. Encompassing robust winter coats, relaxed knits, stylish denim, eye-catching tee’s, cosy beanies and much more, the portfolio of products ensures customers are looking good on the beach, the slopes and the street.

The blog… has a well followed blog keeping readers up to date with news, features and interviews from the outdoors, adventure and lifestyle industries.

The ethos… prides itself on its dedicated team of creative thinkers, thrill seekers and innovators. The philosophy that 'every day is a Saturday' is central to what stands for and this philosophy is translated into the business. aims to be more than just a lifestyle store, it’s a social community and leading source of up to date industry content.

Social media…
Facebook: @bluewhitegrey
Twitter: @TheOnlyShop
Instagram: @bluewhiteandgrey

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Attached Images

Press Contacts

Simon Lomas


Tel: 07739490698


About blue white and grey limited

Online lifestyle clothing store stocking the best outdoors, adventure, surf, snow and skate brands including Afends, Rhythm, RVCA, Volcom, TCSS and more.

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