FOR IMMEDIATE RELEASE
Three mathematicians turned technicians have developed an innovative laptop case to enable 'lap' users now to do so without bringing on wrist strain through poor positioning. Not only is it designed, but prospective users are now being given the opportunity to invest in the distribution.
KnoGno (know-know) and Rodell Design wish to announce the development of BELO, the first laptop computer case designed to transform the experience of using laptop computers from something awkward into something wonderfully comfortable.
They will release BELO via Kickstarter in early June, with the intention of raising sufficient donations to fund the first production run. Kickstarter pledgers will be the first to receive this innovative product.
There has never been a case like BELO. BELO is tough and protective. But BELO is beautiful. Slip your laptop out and BELO assumes a wedge, inclining your keyboard in that just as required manner.
Before BELO, laptops were very bad on the lap. Now, BELO forms a stable, isolating, protective interface between you and your computer. BELO hugs and grips your legs, insulating you from your computer, while making its positioning much more secure and comfortable.
Please visit http://belo.design for further information and a chance to preview BELO’s fantastic Kickstarter video.
KnoGno is a smalll design/tech R&D company in London, made up of a mix of 3 docs: John, Martin and Simon. The three are all scientists or mathematicians by training and have all had careers in one form of technology or other. Please see http://knogno.com for bios. They all also have a penchant for good design and with the ubiquitous role of the laptop in their and everyone's lives, they wanted to combine technology and design with this innovative product. To get there, Simon serendipitously met Will of Rodell Design http://rodelldesign.co.uk and they decided to collaborate. Will is an excellent new, young industrial designer; he's a very original thinker and an excellent maker. KnoGno with Rodell design formed the perfect collaboration, marrying a London startup with a Lake District designer, to produce and introduce BELO to the world.
BELO's the result of a collaboration between KnoGno, a tech and design co. in London and Rodell Design, a Lake District based product designer/developer.
Collaborating over distance we ended up becoming our own target audience. We have worked on trains, in cafes and across continents at times to bring BELO to the world. Creating BELO has been a fantastic journey.
KnoGno (know-know) is 3 docs: John, Martin and Simon, all trained in science or maths and all from careers in some form of technology.
They all also have a penchant for good design and with the ubiquitous role of the laptop in their and everyone's lives, they wanted to combine technology and design with this innovative product.
BELO is a strong, protective case.
Slip your computer out and BELO assumes a wedge, giving you a comfortable, inclined typing surface.
Laptops used to be bad on the lap. No longer with BELO. Now, when using your computer on your knee or on a crossed leg, BELO's unique design conforms to the shape of your body. BELO forms an ergonomic interface between you and your computer, hugging and gripping your legs, insulating you from your computer, making laptop use more secure and comfortable.
06 Jul 2016 10:00
15 Jun 2016 13:30
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