UNDER EMBARGO UNTIL 26 September 2016 12:00
After raising $4.5m, led by Imperial Innovations in May 2016, SAM Labs announces the release of a new kit, CURIO: an immersive out-of-the-box inventing experience, allowing users to build and program their own cars and games.
Empowering youngsters worldwide to get hands on with smart tech, SAM Labs makes smart construction kits of clever little blocks and a fun app that gives everyone the power of technology to build awesome inventions. With the CURIO building blocks and the SAM Space app, you’ll be stretching your imagination to create projects, games, inventions and hacks in no time.
Equipped with five paper-fold car bodies, a car base, and remote control, kids can build and program their own vehicles with SAM, whilst gaining 21st century skills. A step-by-step tutorial booklet, and the informative SAM app, both filled with detailed instructions, will guide you through an array of other smart projects and hacks. The kit even encases an additional booklet with even more offers a diverse range of wireless blocks that when paired with the app, SAM Space, provides for a fun, experiential, and open-ended learning session.
Soft launching the $199 (£149) kit at IFA in Berlin on the 1st of September, SAM plans to officially release the kit on the 1st of October, debuting both in stores, at selected retailers in the United Kingdom and the United States, and online on Amazon and on the company’s own site, samlabs.com. CURIO buyers will also receive a complimentary 20% off code for their next purchases at samlabs.com.
“CURIO is the future of SAM, where creativity can be unleashed through an epic immersive experience. When you think about inventing, you think CURIO.” - Joachim Horn, Founder and CEO
About SAM Labs:
SAM is a collection of clever little blocks and a fun app for you to build all your awesome inventions. Each SAM Block has its own unique skill: a light, a motor, a button and more. Wirelessly connect SAM blocks together in the SAM Space app to program and customise your projects.
SAM Labs was created by a team of engineers from Imperial College and artists from RCA.
Connect with us at samlabs.com
Follow us: @samlabs
SAM is a collection of clever little blocks and a fun app for you to build all your awesome inventions. Each of the 15 different SAM Blocks has its own unique skill: a light, a motor, a button and more. You wirelessly connect SAM blocks together in the SAM Space app to program and customise your projects.