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PrintUK.com

Printing or Paperless?

16 April 2018 10:45

FOR IMMEDIATE RELEASE

Immediately you probably think paperless. We are constantly met with the feeling of guilt when we use paper and its alleged impact on the environment. Print however is not as bad as some think compared to its digital counterpart. Printing provides a tangible, credible means of communication and arguably can be more reliable than digital communication methods such as emails.

In an article published by Business Week in 1975 they envisioned that an office of the future would be paperless, here we are in 2018 and that certainly is not the case. We are going to briefly examine why people are still so reliant on print and are potentially hesitant of relying solely on digital.

Marketing:

Paper and print is an incredibly important element of the marketing mix and not one to be overlooked. Print continues to hold a strong stance in the marketing mix simply because it works. Tactility has immense power on an individual. For example a high quality printed magazine can be a great way to achieve long-term brand awareness as they allow for a brand to speak to a much wider audience. Print is a fantastic way to stand out from the crowd and over and above your competitors. Cost effective and high quality printed marketing materials are not hard to come by but are incredibly influential, whether you are a large or small business, printed marketing materials are vital in your marketing endeavours.

Business Growth:

Is direct mail, a thing of the past? Absolutely not. More and more business are relying on direct mail due to the higher conversion rates as compared to email marketing campaigns. Retail giants, household names still use direct mail as one of their main forms of marketing. It clearly works. Whether its brochures, magazines, flyers or leaflets this cost effective print marketing method is still a very viable and a growing means of catalysing business growth. Businesses are looking for alternative ways of promoting their products and services other than relying on digital advertising which can turn to be incredibly expensive.

Reliability:

Arguably businesses trust in the digital to securely hold data and important documentation. However there are many instances where digital fails us and information is lost or even hacked. With cybercrime increasing tenfold it’s no wonder companies are looking back to using trustworthy paper. Most email signatures now contain an element of text urging people not to print off an email, yes this has contributed to a reduction in meaningless printing in the work place but more often than not if an important is almost always printed for review and filing. There are psychological factors surrounding the use of paper. It’s familiar to us all and in some ways comforting. People enjoy writing notes, it’s quicker than using a tablet or computer. Using electronic replacements for established paper based methods and tasks can be somewhat uncomforting for many.

Paper and people have had a relationship for a number of years, it has developed and transformed over time but remains and integral part of our world. With advances in technology the paper industry has become far more sustainable than you may think. These advances have had a dramatic effect on the agility and efficiency of paper printing. Any business of any size should be using print


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Press Contacts

Thomas Dodds

Marketing

Tel: 0845 2993 923

Email: thomas@printuk.com


About PrintUK.com

We are PrintUK.com

We are a leading online printing company that specialises in high quality printing and design services.

Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality.

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.

We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets.

We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing.

We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim.

That's our promise.


Production

We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy.

Artwork

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.
If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business.
If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want.
If you have any questions or want more insight into our business please get in touch.

www.PrintUK.com

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