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Tony Robinson OBE

Pimlico Plumbers, London hosts the 3rd #MicroBizMattersDay (13.01.2017)

04 November 2016 19:00


The press conference for #MicroBizMattersDay will take place at lunchtime on 12th January 2017 in Baker Street, London which is the day before the main event broadcast from Pimlico Plumbers in London. At the press conference 3 awards will be presented, including the favourite fictional micro (0-9 employees) business owner. From a long list of 32 business owners are voting on a shortlist of 3 - Mma Ramotswe, Del Boy and Bob the Builder.

#MicroBizMattersDay, the global day of Recognition, Action (#IGave13 minutes) and Learning (8 hours) engages with millions of micro business owners all donating time to help each other and ensure a rocking start to a successful New Year. This year's trended on twitter for 5 hours and the 3rd #MicroBizMattersDay on Friday, January 13th 2017 will reach an even bigger audience. Micro (0-9 employees) business owners participate in many ways including in their workplaces, bars, cafes, social media and viewing the Google Hangouts and live streaming from London.

Created and hosted by Enterprise Rockers’ Co-Founders, Tina Boden and Tony Robinson OBE, #MicroBizMattersDay will be as crazy and inspiring as ever with some new amazing features such as the City Parties, including Hull, City of Culture 2017 and many Cities overseas (thanks to International Development Premier Partner ScanSnap - a Fujitsu company) , 8 Global Learning Hours and a 2 hour Main Event (thanks to Main Event Premier Partner - Pimlico Plumbers) live streamed from London (thanks to Start Your Business Magazine TV and Plan Digital). Tina and Tony are delighted to have the support for the third year running of Sage UK and for the first time, 123Reg who are supercharging their website hosting and design.

This amazing, totally indie, #NoHatNoEntry day is made possible by Tina and Tony's #RockingSupporters, #RockingStarGuests and #RockingHeadRoadies giving their time voluntarily and promoting the day to their #MicroBizOwner customers, suppliers and members.

Regular famous friends, of the sixty participating, (all giving their time free) include Tim Campbell MBE, Penny Power OBE, MOBO Award winning rapper and indie label owner Sway, Charlie Mullins OBE and superstar 24 year old top 100 UK entrepreneur and para-medic, Chris Percival. There are many others including some great, inspiring and famous surprise guests that are expected so check out to catch up with the latest news. .

Why not get together with some business owner friends and get involved? There are many ways to #IGave13 minutes to help each other with #Customers and #Cashflow including blogging, sharing a video (many business owners and VIPs made a special video in 2015 and 2016), tweeting and using other social media channels but the most popular is for a group to get together to talk online or offline - about getting #customers and managing #cashflow whilst also watching online the 8 live learning hours including the 2 hours main event.

For larger companies that want to run a competition or reward a favourite micro business owner customer or supplier there are a small number of VIP Passes (4 tickets for £495 plus event and online promotion) available to attend the Main Event at Pimlico Plumbers, London - full details are here

The schedule for the day, lots of videos and blogs from the last two #MicroBizMattersDays, details of all the participants and many practical ways of how you can get involved in #IGave13 minutes on #MicroBizMattersDay, Friday, January 13th 2017 are here:

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Press Contacts

Tony Robinson OBE

Co-founder Enterprise Rockers, Chair Business Advisory Bureau Limited and SFEDI Founder

Tel: 07715 749079


About Tony Robinson OBE

Tony Robinson OBE is known as the Micro Business Champion. He is an authority on micro enterprise and is a professional speaker and writer on this subject. He also writes poetry and fiction with his latest novel (November 2017) being 'Loose Cannon' and his most well known work being the fictional satire 'Freedom from Bosses Forever'.

Tony has also founded and directed a number of social enterprises to improve the quality of learning and support for new enterprise owners. The most famous of these is the SFEDI Group which includes the Institute of Enterprise and Entrepreneurs. The most recent is Enterprise Rockers CIC which promotes the #MicroBizMatters global movement and the annual #MicroBizMatters Day.

Tony is on a never ending tour with his 'Micro is Magic' Conference talk which suggests that for the majority of business owners there is a better way than the American Way to start up, survive and thrive.

In January 2012, Tony Robinson OBE, co-founded the independent, informal, free to join in, no contact details required, #MicroBizMatters Movement. @MicroBizMatters , part of Enterprise Rockers CIC , has one aim and five campaigns.

The aim is to make life better for micro (0-9 employees and up to £2million turnover) enterprise owners around the world and the campaigns are #PayIn30Days; Indie25ER; #NotAnSME; #CallOutTheBizBullies and #MicroBizMatters Day.

Co-founder and co-funder of the Enterprise Rockers, Tina Boden, and Tony spent a year testing the concept and recruiting well known entrepreneurs as Head Roadies and Band Leaders to launch the movement. The movement does no lobbying as it is about micro enterprise helping micro enterprise. The co-founders call this the #PowerOfPlenty.

Since launch they have attracted many Friends of the Enterprise Rockers. These are networks of micro enterprise owners within membership organisations and client/customer groups. Hundreds of thousands of self employed and business owners have been helped by this informal, self help movement.

The success of their campaigns and their film 'What Makes Enterprise Rock?' inspired the co-founders to organise the first global, #MicroBizMattersDay on the third anniversary of the Enterprise Rockers CIC, January 9th 2015. Tony and Tina interviewed business owners and celebrity entrepreneurs and live streamed from Google for Work in London, supported by Sage UK.

The second global #MicroBizMattersDay took place on January 8th 2016 with 8 hours live streaming from Portobello Business Centre. Business owners around the world give 8 minutes to help other business owners and the day was supported by all the major business membership organisations with headline support from ScanSnap (a Fujitsu company), Microsoft and Sage. The day trended on twitter for 5 hours and the target of over one million business owners being involved was exceeded.

The third #MicroBizMattersDay took place on January 13th 2017 with the Main Event Partner being Pimlico Plumbers and International Development Partner being ScanSnap (a Fujitsu Company). Again it was the biggest social media event for business owners and trended on twitter for over 7 hours. The day presents 8 learning hours and is truly a day of Recognition, Action (#IGave13) and Learning.

The fourth #MicroBizMattersDay takes place on 12th January 2018 with the main event and live broadcasting being hosted by XYZ Works - an amazing new co-working and events space on three floors in the heart of Manchester's financial area.

Tony and Tina's famous friends have supported #MicroBizMatters Day throughout and they include Tim Campbell MBE, Sway (Mercury Award winner), Kanya King MBE, Penny Power OBE, Emma Jones MBE, Chris Percival, Charlie Mullins OBE. Michelle Dorrell, Laura Henry and Elaine Clark.

Tony and Tina have individual micro enterprises, both for longer than 20 years, and are well known in the UK for their work to support and promote start ups and business ownership. Tony and Tina are Small and Micro Business Ambassadors for a number of organisations, events and campaigns. Tina is a founder ambassador of Small Business Saturday.

Tony received an OBE for services to small firms in 2001 and received two lifetime awards for enterprise in 2012 (from the IAB at the House of Commons) and 2013 (from Start Your Business Magazine). He founded the SFEDI Group in 1996 and remains a co-owner. He is co-founder and a Fellow of the Institute of Enterprise and Entrepreneurs. He is also a NED of Yorkshire Coast Enterprise Agency.

He co-founded in 1986, and still runs, (Executive Chair) with Clare Francis (Company Secretary), the Business Advisory Bureau Limited.. The Business Advisory Bureau Limited specialises in assisting large organisations, private and public sector, to engage with and supply small and micro enterprise owners. The other Directors are Tina Boden (Managing) and Nigel Hudson (Research & Learning)

Tony has written seven books of which the best known is the fictional political and business satire with practical own business tips;- "Freedom from Bosses Forever". It is available as kindle book, paperback and audio book.

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