All set to take on the sugary drinks giants and defy the pending Sugar Tax is PHROOTI, a brand-new range of glass bottled fruit-infused waters that are 100% natural and contain zero sugars. Yes, that means no natural sugars either.

PHROOTI Fruit-Infused Water is a delicious, full-flavoured range of all-natural drinks that is set to bring something totally new to the soft drinks aisle.

PHROOTI (pronounced 'fruity') uses real-fruit, fresh filtered water and just a touch of lemon juice and natural flavouring (0.1%) to create an all-natural thirst-quencher that is not only a delicious and refreshing drink, but also an incredibly healthy way to hydrate. PHROOTI uses a unique process which locks in all the fruity flavour and kicks out all the sugar, making it free from all sugars, including naturally occurring sugars.

“As a consumer of soft drinks I'd become fed up with the options out there which were all: sugar and sweetener-laden, so-called 'low sugar' drinks,” explains Jerôme Jacob, founder of the Sheffield-based brand. “I felt the market needed something new that was delicious, natural and fruity, which is why I've invented PHROOTI. This is a totally unique range of drinks that are zero sugars and taste delicious.”

Jerôme, 25, a former marketing and advertising manager who has won three Young Entrepreneur of the Year Awards, is excited about the launch. “The market is crying out for a product like this. We're looking to satisfy those consumers who want a healthier alternative that is still delicious and PHROOTI provides just that.”­

Perfect for the on-the-go market and premium outlets, PHROOTI comes in glass bottles and is available in two delicious flavours: Raspberries & Strawberries and Blackcurrants, Blackberries & Blueberries. The unique infusion process used to create these flavour-packed bottled drinks works to lock in all the fruity flavour and kick out all of the sugar (even fruit sugar), leaving a delicious, natural and refreshing fruit drink for any time of the day. Each bottle contains as little as 15 calories per bottle.

PHROOTI has already almost sold out of its first production run, after launching with premium distributor Cotswold Fayre this month, and is now available nationwide; RRP £1.95 per 250ml glass bottle.

For more information about PHROOTI visit For samples or images please contact Nikki on 07733 261843 or email

[Notes To Editors]
- There are two flavours in the PHROOTI range: Raspberries and Strawberries and Blackcurrants, Blackberries and Blueberries.
- PHROOTI also has a social mission at its core and has partnered with Plantlife to help regenerate British Wildflower meadows which have declined by a staggering 97% in the last century as a result of mass farming. The company is poised to adopt an acre of wildflower meadows at Deep Dale in the Peak District.
- PHROOTI are proud to sponsor amateur cycling team ‘Team B38-Underpin Racing’ in the 2017 season.
- For more information about PHROOTI, please visit

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Phrooti is an innovative startup company creating all-natural, zero sugar fruit-infused waters that are made of fruit and taste of fruit!