FOR IMMEDIATE RELEASE
Online fashion retailers boohoo and boohooMAN are excited to announce a global partnership with iconic beverage brand Pepsi®.
Amplifying the 2018 global Pepsi #LOVEITLIVEIT campaign celebrating one of the world’s most beautiful games – football, the brands have worked together to create a trend-led, innovative capsule collection intersecting and celebrating art and sport.
boohoo and boohooMAN have collectively created a sportswear influenced capsule, available in women’s sizes 6 – 16 and men’s sizes S – XL. The collection, made up of matching track sets, loungewear and sports tops targets consumers who are as equally interested in fashion as they are sports. The featured designs are inspired by the artwork submitted by five emerging visual artists from around the world, spotlighted in the Pepsi collective campaign - Argentina’s DIYE, Brazil’s Bicicleta Sem Freio, Germany’s DXTR, U.S’ Kim Sielbeck and UK’s Iain Macarthur - and the final look of the collection is unique and bold.
The complete Pepsi “Art of Football” Capsule Collection will be available globally for purchase from May 21st on boohooMAN.com here: http://www.boohooman.com/pepsi
Samir Kamani, CEO, boohooMAN commented: ‘‘I am proud to say that on behalf of both brands, we are extremely excited to be working with a globally recognized brand like Pepsi, on such a large scale. This is a huge moment for us and we cannot wait for the world to see these designs’’.
Natalia Filippociants, Senior Marketing Director, Global Pepsi Trademark, PepsiCo commented: “Football is the world’s game – and
that culture and lifestyle goes beyond where and how we watch the game, to how we love and live the game. And that is where this
fresh capsule collection plays. It brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories.”
For more information on the Pepsi “Art of Football” Capsule Collection, join the conversation online with #LOVEITLIVEIT.
Established in 2013, boohooMAN is the menswear arm of global online fashion retailer, boohoo.com.
We’re based in Manchester, north west England and sell products to more than 200 countries worldwide. Our biggest markets are the UK, the USA and Australia. In 2016 we launched our own website, boohooMAN.com, and have gone from strength to strength ever since.
Our goal is simple: give our customers top quality, fashion-forward clothing at a price that doesn’t break the bank. We believe that fashion should be fast, affordable and trend-driven.
Not everyone can afford Gucci, Louis Vuitton or Fendi, but why take out a loan to look cool? We specialize in speed, efficiency and quality, dropping 100’s of new styles every week across all our different product categories. We’re also very big on pop culture. We know how important it is to stay relevant as a brand, so we only collaborate with the best.
All our products are ethically produced from reputable, carefully chosen sources all around the world. We treat our people like our clothing: with care. We’re always looking to put the boohooMAN spin on the latest trends, and asking ourselves: How can we do things differently? What are other people doing that we’re not?
Campaigns make the world go round here at boohooMAN. We’re always looking to collaborate with the hottest pop culture icons to convey important messages to our audience.
Whether it’s an actor, recording artist, athlete or just someone really cool, our collaborations are the lifeblood of what we do. Each one is different to the next, but we always want to bigger and better. Socially-driven and pop culture inspired, not only do collabs help us grow as a brand, they give us an opportunity to educate our customers and show them that fashion can be whatever they want it to be.
Since launching as a standalone website in 2016, we have collaborated with P Diddy’s son Quincy, P Diddy himself, hip-hop duo Rae Sremmurd, rapper Tyga, global superstar Jamie Foxx and Moroccan king French Montana. Some of these have been full collections; others have been smaller. Either way, we’re proud to associate ourselves with these incredible people and have them as part of the boohooMAN family.
We regularly launch global campaigns of our own, and like our collaborations, aim
to go bigger and better every time.
In the last 12 months, we’ve released standalone ranges for:
Each one is treated with the same care and attention to detail, and given pride of place on our website homepage and social channels. We believe that giving our audience constant access to newness is very important, which is why we’re always planning our next collection or campaign to stay ahead of the curve.
We like to talk to our audience differently. Whether it’s through social media or more traditional marketing, we believe that content is key and engaged customers will build an affinity for the brand without us bugging them over and over again.
We’ve tested a lot of different digital approaches since we started. TV adverts, short documentaries, bespoke campaign-led Facebook Live streams. You name it, we’ve done it. We’re all about trying new things and are always open to fresh ideas. We’re constantly looking to engage our audience in their most common habitat – usually Instagram. You can find us here: @boohooMANofficial
2018 is a huge year for boohooMAN, and things are moving fast. We want to be the biggest global destination for all things menswear, and have solid plans in place to make that happen.
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