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Club Soda

Online booze-free bootcamp to help keep New Year alcohol resolutions on track through a ‘dry January’

26 November 2015 12:00


A ‘dry January’ is an increasingly common New Year resolution for people jaded by festive season alcohol excess. But taking a break from booze can often be a lonely road, and is easily knocked off course by a normal social life. That’s why Club Soda founder Laura Willoughby MBE and health psychologist Helen O’Connor have teamed up to launch the first ever online booze-free bootcamp to help get people through the month successfully.

Club Soda has launched a 35-day online bootcamp called ‘The MOB’ to help you get through your Month Off Booze. The MOB is packed full of tried and tested techniques, webinars, drinks suggestions, online tools and daily emails and blogs to keep you inspired and feel supported. The magic ingredient is community – by bringing together like-minded souls online and through social media, you won’t be alone as you take on the challenge. London-based MOBbers can also benefit from a range of ‘live workshops’ (more details below).

Club Soda founder Laura Willoughby MBE says: “With two million people starting a dry January last year, it is a hugely popular way to kickstart a healthier lifestyle. We know it can be hard to stay motivated, especially if our social life revolves around drinking. The MOB programme will equip you with all the tools you need to make changes to your drinking, and the motivation and support of a community of people all doing the same thing. After all, we get pissed together, why should we get sober alone?”

Those living in London can also benefit from the ‘MOB Camp’ - four live workshops in Soho. These include sessions on using mindfulness to change your drinking, as well as expert info from professional chef and nutritionist Sam Waterhouse. These live sessions will cover all the bumps along the road - because we’ve been there too - such as advice on curbing cravings and staying social while staying sober. You can also find helpful tips, tactics and tools in our free booklet Rebel Non-Drinking - drinking alcohol in the pub is not compulsory!


Contact Laura Willoughby 07968708703


1. The MOB includes:
* 35 daily emails and blog posts designed to help you plan and do battle with common pitfalls, annoying mates, and will-sapping cravings
* specially designed online tools to help you set your goals and track your progress
* a weekly online check-in with others doing the programme
* Wednesday webinars with psychologist Helen O’Connor and Laura Willoughby
* chat with others doing The MOB in the online community
* You can read more here - the MOB costs just £50 and we are happy to discuss a discount for your readers to join the MOB.

2. Club Soda’s live MOB CAMP is a 4 week programme starting on Monday January 4th. Monday evenings, from 6.30-9.30pm in Kingly Court, Carnaby Street, London.
* Week 1 - helps you plan your month ahead, building your quit kit and dealing with pesky mates and the temptation of the supermarket/local pub.
* Week 2 - will get your mind in the right place with mindful drinking skills, and our expert nutritionist will help you work out what to put in your mouth instead to beat those cravings.
* Week 3 - covers nights out, dealing with FOMO (fear of missing out), and how to become an excellent networker and socialiser without a drink in your hand!
* Week 4 - helps you decide what next - quit, moderate or back to normal?

3. Club Soda’s first MOB ran over Sober October, with people taking part showing significant improvements in their diet, energy, and mood, and saving money!

4. What is Club Soda? Club Soda helps you change your drinking whether you want to cut down, stop for a bit, quit or stick. It is an online platform with all you need in one place. Track your progress, talk to others, find experts and perks that can help, and join inspiring events. Our new website will be launched in December.

5. Club Soda has a great list of resources, advice and tips to help people change their drinking. If you want some ideas for an article let us know. Subjects include:
* What to drink instead
* 10 quick ways to start your dry January - including some you can do from bed!
* Using gadgets to get moderate drinking and get sober
* Reflecting on your motivations can help boost your dry january
* How to reward your own success when changing your drinking
* Why Can’t I Sleep?
* What to Put in your Mouth Instead
* Social Support – Getting other people involved in your dry January
* 10 Nights Out That Don't Involve Booze
* Rebel non-drinking

6. Taking a month off booze can:
* lower blood glucose and cholesterol (New Scientist)
* reduce liver damage (American Association for the Study of Liver Disease)
* help you moderate in the long term (University of Sussex did a follow-up study of dry January participants and found 72% had reduced their harmful drinking and 5% had quit for good)

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Press Contacts

Laura Willoughby


Tel: 07968708703


About Club Soda

Want to change your drinking and cut down, stop for a bit, or quit? Or already changed and now sticking? Join Club Soda and be a happier, healthier you.

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