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Tony Robinson OBE

One Million to give to #MicroBizMattersDay - thanks to Inspirational Women

22 December 2015 13:00


Tina Boden and Tony Robinson OBE co-founders and co-funders of Enterprise Rockers CIC and #MicroBizMattersDay January 8th 2016 announced 'We're confident that our target of at least one million micro business owners giving at least eight minutes (#IGave8) to help another micro business owner will be achieved. In fact we're already planning our third #MicroBizMattersDay on January 13th 2017 when we'll target 10 million globally'.

Tina said 'It's very exciting and the culmination of 4 years hard work proving we don't compete with anyone or ask for fees, sign ups or memberships. We're indie and informal and only concerned with making life better for micro business owners everywhere. We promote every single organisation and network that is great for micro business owners and that's why all the major small business membership organisations are actively promoting the day - FSB, FPB, Enterprise Nation, IOEE, IAB, National Enterprise Network and many more.

Larger companies that want to help their indie business owner customers have been great too, so, for example, PFU - a Fujitsu Company, Microsoft, Sage UK, Aldermore Bank and Policy Bee have backed us to the hilt. You media guys have been great too , for example Start Your Business Magazine, Start Your Own Business, Business Zone, UK Start Ups, Business Matters, Share Radio and many more. For one day, at least, we unite to really make a difference'.

Tony said 'It's a great way for the 95% of businesses, with nine or less employees, and 75% have no employees, to kick off the New Year helping each other with gaining customers, improving cash-flow or increasing confidence. It's really all due to a number of totally inspiring women. Tina, our co-founder of course, who is the greatest leader and organiser of networks of volunteers that I've ever met.

Also very influential has been what Victoria Lennox has achieved with Start Up Canada - a grass roots eco system of support like ours is now. Kanya King MBE, founder of the MOBO Awards, was our inspiration as to what can be achieved by a broadcast event for a massive, global community. We use 8 hours live streaming and social media but one day the major broadcasters will take #MicroBizMattersDay too - as long as they don't interfere"

The 8 hours live streaming takes place from Portobello Business Centre in London and press are welcome (there is a #NoHatNoEntry rule) to meet with the many guests giving their tips, including Penny PowerOBE, Charlie Mullins OBE, Emma Jones MBE, Laura Henry, Tina Fotherby, Lorraine Allman, Chris Percival, Sway and Tim Campbell MBE.

All details of the day, including a media kit, are at which is where a 12 page downloadable programme for January 8th will appear - nearer the time.

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Press Contacts

Tony Robinson OBE

Co-founder #MicroBizMatters Day, SFEDI Group and IOEE Founder and Co-Owner, Patron John Cracknell Youth Enterprise Bank and Director, Yorkshire in Business.

Tel: 07715 749079


About Tony Robinson OBE

Tony Robinson OBE is known as the Micro Business Champion. He is an authority on microenterprise and is a professional speaker, broadcaster and writer on this subject. He also writes poetry and fiction with his latest novel (November 2017) being 'Loose Cannon' and his most well-known work being the fictional satire 'Freedom from Bosses Forever' which also contains over 80 practical tips for micro business owners' success.

Tony is on a never-ending tour with his one man, one hour 'Let's Get Enterprising - Micro Myths and Magic Show' which suggests that for the majority of business owners there is a better way than the American Way to start up, survive and thrive. The show has been booked by organisers in London, Chesterfield, Newcastle, Yorkshire and Devon. Tony's aim is now to reach as many prospective and existing micro business owners with his show. As well as paid engagements with the show at business conferences and exhibitions he presents 2 UK shows a month, free of charge (expenses upfront) to Charities and genuine Social Enterprises.

Tony has also founded and directed a number of social enterprises to improve the quality of learning and support for new enterprise owners. The most well known of these is the SFEDI Group which includes the Institute of Enterprise and Entrepreneurs which he founded in 1996 and still co-owns. The most recent is Enterprise Rockers CIC which promotes the #MicroBizMatters global movement and the annual #MicroBizMatters Day. He co-founded this with Tina Boden in January 2012.

This independent, informal, free to join in, no contact details required, #MicroBizMatters Movement. @MicroBizMatters is part of Enterprise Rockers CIC and has one aim and five campaigns.

The aim is to make life better for micro (0-9 employees and up to £2million turnover) enterprise owners around the world and the campaigns are #PayIn30Days; Indie25ER; #NotAnSME; # CallOutTheBizBullies and #MicroBizMatters Day. The fifth, annual #MicroBizMatters Day is hosted by the City of Hull on January 11, 2019. The first three took place in London and the last was in Manchester. It is the only major day of recognition and action backed by all the national small business membership organisations in the UK.

Since launch, they have attracted many Friends of the Enterprise Rockers. These are networks of microenterprise owners within membership organisations and client/customer groups. Hundreds of thousands of self-employed and business owners have been helped by this informal, self-help movement.

#MicroBizMatters Day the biggest social media event for business owners and trends on twitter for over 7 hours. The day presents 8 learning hours and is truly a day of Recognition, Action and Learning.

Tony and Tina's famous friends have supported #MicroBizMatters Day throughout and they include Tim Campbell MBE, Sway (Mercury Award winner), Kanya King MBE, Penny Power OBE, Emma Jones MBE, Chris Percival, Charlie Mullins OBE. Michelle Dorrell, Laura Henry, Kate Hardcastle, Janice Gordon and Elaine Clark.

Tony and Tina have individual micro enterprises, both for longer than 20 years, and are well known in the UK for their work to support and promote start-ups and business ownership. Tony is and has been a Small and Micro Business Ambassador for a number of organisations, including Investors in People, and served on many Government Committees and Task Forces. He is currently an Ambassador for the Business Books Awards and a Judge for the NatWest Great British Entrepreneur Awards.

Tony received an OBE for services to small firms in 2001 and received two lifetime awards for enterprise in 2012 (from the IAB at the House of Commons) and 2013 (from Start Your Business Magazine). He founded the SFEDI Group in 1996 and remains a co-owner. He is co-founder and a Fellow of the Institute of Enterprise and Entrepreneurs. He is Patron of the John Cracknell Youth Enterprise Bank. He is a long-serving NED of Yorkshire in Business, the enterprise agency for the Yorkshire Coast Region, which provides low cost and free enterprise support and has 5 buildings of workspace for prospective and existing micro business owners.

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