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LoveBomb Cushions

Novelty cushion brand partners up to cushion dogs in love this Christmas

15 December 2016 16:13


Press release
14 December 2016

This Christmas, a Yorkshire-based UK licensed emoji retailer has teamed up with Frank and Jellys to support the Dogs Trust at their busiest time of the year.

Leeds-based Love Bomb Cushions has partnered with Frank and Jellys - the world’s first online dog product review and reseller site for all breeds of dog – to support a national campaign to raise much needed items over the winter months for Dogs Trust.

The Dogs Trust will see more than 1,600 rescue dogs spend their Christmas Day at Dogs Trust Rehoming Centres rather than in a home of their own. Dogs Trust expect around 100 more to be handed over to the charity during the Christmas period despite the fact that the Dogs Trust’s slogan “A Dog is for Life, Not Just for Christmas” is 37 years old this year.

The campaign named ‘Lending a Helping Paw This Christmas’ offers dog lovers from all around the country a low-cost way to make a massive difference to a dog’s life over the most difficult time of year.

Through their social media campaign #giveahelpingpaw Frank and Jellys hope to appeal to members of the public to put unwanted items into a shoe box and deliver it to their local Dogs Trust Rehoming Centre.

Love Bomb Cushions have donated a range of high quality emoji cushions, keyrings and foot cushions to help boost the national campaign. Take a picture of your Dogs Trust goody box and post it to Frank and Jelllys Facebook using #giveahelpingpaw to be in with a chance of winning an emoji gift.

Founder and managing director of Love Bomb Cushions, Sarah Agar-Brennan comments:

“As a dog lover myself, it is a pleasure to be able to support such an amazing cause and help spread a bit of love to the dogs in the rehoming centres this Christmas.”

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About LoveBomb Cushions

It started with a kiss...literally! Founder, Sarah Agar-Brennan was shopping around for ideas for her teenage daughter’s birthday and stumbled across emoji pillows from China. It took her several attempts to get them delivered as they kept getting lost in international post but once they arrived they were an instant hit, all her friends wanted one and so the craze locally began.

The quality of the ones ordered weren’t great so, having been in business for more than 20 years, Sarah decided to search a higher quality product. Having been unable to find the right standard of cushion, Sarah took it on herself to source a factory to provide higher finishing and textiles standards. She also decided to increase the size of the pillow range from the widely available 32cm to 36cm - more to cuddle and love!

Since establishing the business less than one year ago, husband Carl Agar-Brennan has joined as sales and operations director and the now-family run-firm has enjoyed phenomenal success. Most impressively, the Leeds-based business is the only firm to hold the official emoji licence to stock the quality products.

Forecasting an impressive £750,000 turnover it its first year, LoveBomb Cushions continues to grow from strength-to-strength.

With a range of more than 60 products including cushions, cushioned slippers, miniature ‘shelf buddies’ and keychains, the firm plans to roll out a number of further novelty lines and is in talks to launch a number of additional exciting ranges to compliment the emojis.

With more than 20 years’ retail experience in the toy industry, buying and selling products from all the over world, Sarah prides herself on selling quality products that last which all the family can enjoy. Sarah is proud that LoveBomb Cushions are exactly that, super soft, cuddly and instantly loveable.

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