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Northern businesses set to outshout Southerners

19 September 2014 11:09


Joining a prestigious list of business support organisations at the MADE Festival in Sheffield next week, newcomer on-line PR firm Journolink will be talking to businesses about how they can get their success stories into the media to enhance their brands.

Yorkshire-based Annette Petchey (Journolink chairwoman) commented, ‘We have a huge number of fantastic small businesses in the northern half of the country, many without the resources to employ expensive PR agencies to manage their external profiles. Journolink has been created both to link those businesses who do want to shout about their successes and for the local journalists and bloggers who want to hear their stories. We are looking forward to helping those businesses at the MADE Festival really make their mark’.

According to Gemma Guise, Managing Director at Journolink, there are four key things businesses should focus on:

• Put themselves in the shoes of the journalist and newspaper reader. Ensure the story that has real interest and an edge.

• Be clear and succinct in putting their press release together…that’s where the Journolink platform can really help

• Provide a strong quote, ideally from an independent recognised expert, and provide a high quality relevant picture to accompany the story

• Be sure to give contact details so that anyone interested can get in touch easily.

On Wednesday 24th September, Journolink will be hosting a ground-breaking TwitterChat on the Enterprise Express from London to Sheffield. Focusing on the trends that SME experts forecast will be impacting business in the coming year, Journolink will be busy in Sheffield working with northern businesses to help them increase the volume of their business voice.

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Press Contacts

Gemma Guise

Managing Director

Tel: 020 7193 8262


About JournoLink

When small businesses told us that they wanted to get media coverage, but didn't have the know how or the budget, and journalists told us that they wanted more entrepreneurial business stories and spokespeople, but struggled to find them, we scratched our heads, sharpened our pencils and built Journolink.

A no-nonsense online service that links the businesses and their news directly to the journalists who want to write about them. That's what we set out to create, and that's exactly what Journolink does.

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