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Northern businesses set to outshout Southerners

19 September 2014 11:09


Joining a prestigious list of business support organisations at the MADE Festival in Sheffield next week, newcomer on-line PR firm Journolink will be talking to businesses about how they can get their success stories into the media to enhance their brands.

Yorkshire-based Annette Petchey (Journolink chairwoman) commented, ‘We have a huge number of fantastic small businesses in the northern half of the country, many without the resources to employ expensive PR agencies to manage their external profiles. Journolink has been created both to link those businesses who do want to shout about their successes and for the local journalists and bloggers who want to hear their stories. We are looking forward to helping those businesses at the MADE Festival really make their mark’.

According to Gemma Guise, Managing Director at Journolink, there are four key things businesses should focus on:

• Put themselves in the shoes of the journalist and newspaper reader. Ensure the story that has real interest and an edge.

• Be clear and succinct in putting their press release together…that’s where the Journolink platform can really help

• Provide a strong quote, ideally from an independent recognised expert, and provide a high quality relevant picture to accompany the story

• Be sure to give contact details so that anyone interested can get in touch easily.

On Wednesday 24th September, Journolink will be hosting a ground-breaking TwitterChat on the Enterprise Express from London to Sheffield. Focusing on the trends that SME experts forecast will be impacting business in the coming year, Journolink will be busy in Sheffield working with northern businesses to help them increase the volume of their business voice.

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Press Contacts

Camilla Holroyd

Media Relations Manager

Tel: 020 7193 8262


About JournoLink

JournoLink bridges the gap between businesses and the media; using the online platform businesses can connect with journalists, broadcasters and bloggers through news, editorial requests and events.

Founded in 2014 the platform was created by Peter Ibbetson, Gemma Guise and broadcast journalist Tetteh Kofi.

Combining Peter’s experience in the small business market, with daughter Gemma’s PR skills and Tetteh's knowledge of the media industry, they were able to create an all-in-one solution for businesses who want to get in front of the media and journalists who struggle to find new and exciting business stories, case studies and opinions.

In 2015 Gemma Guise was listed as one of the top women to watch in the Media and Journalist category of the We Are The City annual awards. In the following year JournoLink was listed at the prestigious Real Business/Everline Awards ceremony, as one of the Future 50 businesses to watch in disrupting their industries.

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