For immediate release

London Photo Festival founder launches photography products

London Photo Festival founder Emma Mapp has launched a must-have line of photography accessories.
After finding that there were no camera bags that combined both style and practicality, Emma decided to design her own.
Emma said: "It has been a long process for me trying to find the 'perfect' camera bag and strap and when I couldn't find it, I set about getting my own made. As someone who loves travel, photography and bags I did not want to have to make do with something that looked ubiquitous or wasn't up to the job."

The line includes camera bags, handbags and clutch bags as well as leather lens holders and brightly coloured camera straps.
One of the bags is designed to look like a handbag but contains a craftily concealed padded insert for a camera, making it both secure and stylish. A small camera bag with a colourful lining and contrast piping is a unisex design made to appeal to the fashion conscious male or female photographer. Some of the designs feature a unique pattern that was inspired by a family heirloom. Emma was photographing her great-grandmother's Chinese raw silk kimono to preserve it for posterity when she hit upon the brilliant idea of using its patterns in her designs.

Her photographs of the patterns have been printed onto fabric to create an entirely unique textile. It can be seen on the some versions of the camera handbag. The accessories are made out of soft leather and lined with recycled fabric.

The line is available at Abitoffthemapp on Etsy The products are available in a range of colours and prices start at £38.


For further information, please contact Emma Mapp

Notes to editors

About Emma Mapp

Emma Mapp is a co-founder of the London Photo Festival – which gives aspiring photographers the opportunity to display their work – and the London Photo Gallery which sells prints on behalf of emerging photographers. Seven years ago she made the move from city lawyer to photographer and has since had her work featured in publications such as The Telegraph and the Metro, and won multiple awards.

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Designer of leather camera bags & straps - your camera needs me! | Passionate about photography, travel & design | Co- Founder @LondonPhotoFest