The launch of new online retailer Prestige Prams is victory over personal adversity for one family and the realisation of their dream to support as many other families as possible through state of the art baby travel products, useful parenthood information and a community of parents.

Parenthood is journey and Prestige Prams founders Alec and Fiona Knox started their journey in June 2016 when they found out they were expecting. In February 2017 their first born arrived and Coll joined the family.

By the time July rolled around life had conspired against them though when they were left in the unfortunate situation of having a 5 month old baby and having to exist exclusively on statutory maternity pay. This was not in the script and, challenging as it was, they rolled up their sleeves and got on with it.

In August they conceived Prestige Prams and set to work on it. The idea was to create an online family and community around a company that provided high quality prams, pushchairs, strollers and other baby travel products.

"We wanted to help others deal with all the issues you're presented with as a new parent" said Alec Knox, Co-Founder of Prestige Prams. "Being a parent is a steep learning curve and we had to tackle it alongside all the other issues life had presented us with. It hasn't been easy but we've had fantastic support from friends and family which we are very grateful for."

"Having Coll had inspired us to choose a new path and start a company" he adds. "Our story might not be typical but it just goes to show there is no blueprint or handbook for parenthood. That’s why we want to help as many people as possible on their own journey."

Prestige Prams will launch on 24th November, better known as Black Friday, when they'll also be giving away a pushchair to one lucky customer.

"We've teamed up with Diono to offer the chance to win a Quantum pushchair worth £500. It's a great prize to win just before Christmas" says an enthusiastic Alec.

"We've some fantastic brands already come on board" says Alec in closing. "We're expecting to add more in time as well. Now we're just really looking forward to launching though."

To enter the competition and find out more about Prestige Prams just register on the launch page at Everyone that signs up before Noon on 23rd November will be in with a chance of winning and will also get first access to Prestige Prams Black Friday deals.

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As specialists in baby travel Prestige Prams helps you take care of your baby when you’re on the move. We provide state of the art baby travel products that ensure your baby benefits from the latest safety and comfort innovations along with sleek modern design.

We also provide our community with useful information to help guide them through their parenthood journey.

We’re more than a company. We’re a family.