UNDER EMBARGO UNTIL 24 November 2015 15:00
Virgin Atlantic Exclusive Press Release September 24, 2015
New and exclusive to Virgin Atlantic is Be Your Own Success, a symbolic piece of jewellery
created by Irish Designer Melissa Curry.
Bursting with heart and zing, the success bracelet was created by Melissa to encourage women
and girls everywhere, to Imagine, Believe and Achieve. With this in mind, Be Your Own Success
was chosen by Richards Branson’s Virgin Airlines for its alignment with Virgin’s very own
statement “To embrace the human spirit and let it fly”.
BYOS started with a tiny gold bullion created to inspire self-belief. Since then it has grown, from
a little bar of strength, to a full 28-piece collection of fine jewellery. BYOS, which launched at IJL
London Olympia earlier this month, is an aesthetic array of hopes, dreams and aspirations, each
one a beautiful reminder of the wearer’s personal success.
This Virgin Airways exclusive rose gold bracelet is presented in a special linen pouch handmade
and embroidered by the women of Kisany Living Linens. An inspirational initiative in East Africa,
which enables women to provide a better future for themselves and their children. Success was
created to encourage and connect women and girls around the world. It is gifted to celebrate the
wearer, BYOS acknowledges the success of the wearer as she defines it. From
accomplishments in her career, to graduating, to embarking on a new adventure or life’s more
#Beyourownsuccess is a global minded piece with a wealth of admirers; the first three Success
bracelets were gifted to the First Lady Michelle Obama and her two daughters Malia and Sasha
by the Irish State during their 2013 visit.
A gift of strength and self-belief, Success has since been gifted to over 2500 women and girls
around the world, including Oprah Winfrey and Arianna Huffington. Connecting its wearers,
Melissa encourages women and girls everywhere to share their stories of success with one
another through the #BeYourOwnSuccess social media campaign,
Following the glowing reception in London, Melissa will be presenting BYOS at Paris Fashion
Week. Having learnt and perfected so much of her craft in Paris, Melissa, is excited to be
bringing BYOS back to the city from where its spark first ignited.
Full of positive energy and zing, this Virgin Exclusive of Be Your Own Success is the perfect gift
of encouragement and love. Gift success to encourage, wear success to believe.
BYOS is made with heart and zing, each piece is designed to inspire and encourage you.
Imagine. Believe. Achieve.
07 Dec 2015 15:15
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