Chief Imagination Officer Wanted 2018
(Must be aged 10 or under)

Naturelly the multi-award winning juicy jelly snack is on the hunt again for a Chief Imagination Officer to join their junior board to replace the current CIO Oscar Murray who moves on to a non-exec advisory role.

But, before you sharpen your pencils or get a professional CV writer in to amend your resume, this very special position is only open to candidates aged 10 or under. So, if your child is full of it! (imaginative thinking that is) then you should ask them to dream big and apply.

Together with the charity Hope for Children and working closely with Pupils Profit in schools around the country, with a belief that every child deserves a healthy and active, well balanced childhood, full of imagination, Naturelly are seeking an enterprising child with a creative and adventurous spirit.
Oscar, the current Chief Imagination Officer (CIO) at Naturelly is a space-loving 7-year-old, (he was only 6 when he started), beat hundreds of applicants to win the role in 2017. He won the competition after submitting a short video online, which was judged by the public on the Naturelly Facebook Page. Oscar, who wants to be a space food blogger and critic when he grows up, has played a key part in the decision-making process on big issues such as; flavour tasting, video animation and new formats.  
As part of Oscar’s role, he was asked to create a script, storyboard and directed a new Naturelly advert called “Naturelly Brilliant for Aliens & Earthlings”. It’s jelly good fun and you can watch it here on YouTube or here on Twitter.

Key responsibilities once again include attending 2-3 informal Facetime/Skype meetings a year including one Junior Board Meeting and to ensure that the Naturelly Family has a creative and adventurous spirit. The right candidate will be asked to act as a member of the Junior Board of Directors, offering guidance, support and ideas in the key matters of new product development, advertising, creativity and brand strategy as well as play a key part in the decision-making process on fun issues like flavour tasting.

Essential skills and experience needed for this prestigious position are a love of playing out and an ability to colour in or draw stick men. Also, the successful candidate will enjoy eating fruit and vegetables

To be considered for this amazing role applicants need to submit in writing, in pictures or as a photo what their dream job would be when they grow up. Each application should be as imaginative as possible, it should then be submitted to to be received by 6th April 2018.

A full job description can be found here:

Oscar Murray (aged 7) advises that all should “Go into your imagination pop it out, show everybody and just be creative, try and make your work even better than you normally do and just try your hardest.”

Naturelly was playfully imagined by parents Dean and Joanne Dempsey as a solution in the search to find a nutritious snack to curb tantrums whilst out and about with their two young daughters as an alternative to sugary drinks or snacks.

Dean Dempsey Chief Inventor comments: “We want to get into the minds of our target audience and key consumer, understand what it is they like,” says Dempsey. “Our brand is about being imaginative and playful We want to make them feel special and feel part of our family.”

Naturelly is an all-natural fun and fruity refreshing juicy jelly snack made with scrumptious fruit juice and a special gelatine free wibbly jelly. This juicy jelly naturally helps fill up little tummies until meal time and helps stop those cravings for sugary snacks after school or nursery. The delicious blend of fruit juice and the natural dietary fibre, Gellan gum makes it a refreshing hunger buster and is proving a huge hit with kids and parents having recently won Platinum for best Children’s Snack & Dessert in both the Loved by Children and Loved by Parent Awards.

Vital Stats:
• No added sugar or sweeteners
• 100% of the RDI of vitamin C
• 70% real fruit juice
• Gelatin-free. Perfect for vegans, vegetarians and children who follow a religious diet
• Special natural filling jelly to keep children fuller for longer
• Only 36 kcal per pouch
• % of profits given to the children’s charity hope for children.

Naturelly is available from Boots, Ocado, Holland & Barrett and Wholefoods Market in three delicious flavours: Totally Tropical, Summer Fruits and Apple and Blackcurrant. Naturelly Jelly Juice (100g) - RRP £1.09.
For more information, images, products to review or a chance to speak to the Naturelly brilliant family behind the brand please contact Dean Dempsey, Contact Number: 07872018497 Email:

See Oscar's story from 2017 :

See Oscar's animation:

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Naturelly is a fun and refreshing juicy jelly snack. Gelatine Free, No added sugar or sweeteners, only 36kcal & Added vitamins, Vegetarian, Vegan & Coeliac.