New 330ml Round Bottle Range Proves a Hit For St Peter's Brewery
Craft brewery St Peter's has launched a new 330ml round bottle range, which is already proving a huge success.
Moving with the changes in the craft ale market, St Peter's Brewery has developed the new range, which includes seven of its most popular brews, in response to the demand for smaller bottles and has already sold 10,000 bottles to one customer alone.
The 330ml range, which is available now, includes Ruby Red Ale, Organic Ale, Golden Ale, Old-Style Porter, Best Bitter, G-Free and Cream Stout.
Dropping its iconic oval bottle shape for the first time, St Peter's Brewery is keen to appeal to drinkers looking for a smaller, easy drinking bottle that's more accessible and these new bottles are available to on-trade, off-trade and export customers.
“We've had frequent customer requests for smaller 330ml bottles so we felt the time was right to move into this area with a different bottle shape,” explains CEO Steve Magnall. “So far the response has been very encouraging and we are excited to introduce these new products to our customers in the UK and abroad.”
The new 330ml bottle range is available to on and off trade in cases of 24. For more information visit www.stpetersbrewery.co.uk
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[Notes To Editors]
St. Peter’s Brewery is based at St. Peter South Elmham, near Bungay in Suffolk. The brewery itself was built in 1996 and is housed in an attractive range of traditional former agricultural buildings adjacent to St. Peter’s Hall.
Siting the brewery at St. Peter’s was ideal because of the excellent water quality from its own deep bore-hole. Locally malted barley is used, together with Kentish hops, to produce a range of classical English cask-conditioned ales and superb bottled beers.
St Peter's brews ‘traditional’ beers (bitters, mild etc.), as well as some more unusual beers such as honey porter and fruit beer.
For more information visit www.stpetersbrewery.co.uk