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Naturelly

Naturelly launch re-brand as they announce three new retail partners

14 November 2016 15:30

FOR IMMEDIATE RELEASE

Naturelly is a naturally fun and fruity refreshing juicy jelly snack made with scrumptious fruit juice and a special gelatine free wibbly jelly. This jelly juice naturally helps fill up little tummies until meal time and helps stop those cravings for sugary snacks after school or nursery.

Naturelly was invented by dad of two Dean Dempsey as a solution in the search to find a nutritious snack to curb tantrums after school or whilst out and about, the blend of fruit juice to quench thirst and the natural dietary fibre Gellan gum is proving a huge hit with kids and parents having recently won Gold for best Toddler Snack in this year’s Loved by Parent Awards.

This Jelly Juice was launched in September 2015 and was initially picked up by Boots, Wholefoods and Amazon before exporting to the Middle East to retailers Spinneys, Waitrose and Choithrams Supermarkets. Building on this they are delighted to announce that this Autumn they will be increasing distribution to include high street heroes Ocado, Nisa & Holland and Barrett!

The brand has also undergone a complete re-fresh, incorporating a playful new design into both the packaging and the website www.naturelly.co.uk Dempsey comments: ‘we undertook a vast amount of research when sampling and online listening to understand what the shopper thought about our brand. The feedback was that we were nice and safe but needed a stronger, bolder more confident image, we are a disruptive and premium challenger brand & think that our new look, a combination of fun and naturalness, reflects this’.

Vital Stats!:
• No added sugar or sweeteners
• 100% of the RDA of vitamin C
• 70% real fruit juice
• Gelatin-free. Perfect for vegans, vegetarians and children who follow a religious diet
• Special natural filling jelly to keep children fuller for longer
• Only 36 kcal per pouch

Naturelly Jelly Juice is available in three delicious flavours: Totally Tropical, Summer Fruits and Apple and Blackcurrant. Naturelly Jelly Juice (100g) - RRP £1.09.

And available at: Boots, Wholefoods Market and other health and speciality food stores nationwide, Nisa local and online at www.boots.co.uk www.amazon.co.uk www.ocado.com www.hollandandbarret.co.uk

For more information, images, products to review or a chance to speak to the Naturelly brilliant family behind the brand please contact

Dean Dempsey Contact Number: 07976 703153 Email: dean@naturelly.co.uk or
Louise Rowlands, Contact Number: 07872018497 Email: rowlandslouise@hotmail.com


Notes to the Editor
Naturelly Jelly Juice is free from gluten, wheat, dairy, nuts and gelatine and is suitable for vegetarians and coeliacs disease sufferers. It has been approved by the vegetarian society, coeliac society and is school compliant. Gellan Gum is a natural dietary fibre found in Lilly Plants. Naturelly recently won Gold for best Toddler Snack and Silver for Best Child Snack in this years Loved by Parent awards. It was also commended as best ambient grocery product in the 2016 Good Choice! Quality Food Awards.

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About Naturelly

Naturelly is a fun and refreshing juicy jelly snack. Gelatine Free, No added sugar or sweeteners, only 36kcal & Added vitamins, Vegetarian, Vegan & Coeliac.

www.naturelly.co.uk

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